Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014709 | GrubHub | $143.89 | $43.17 | $100.72 | 2026-03-17 12:43:11 |
| TXN-01010374 | DoorDash | $156.68 | $47.00 | $109.68 | 2026-03-17 12:39:12 |
| TXN-01011775 | DoorDash | $122.58 | $36.77 | $85.81 | 2026-03-17 12:36:58 |
| TXN-01017663 | Toast | $60.35 | $1.57 | $58.78 | 2026-03-17 12:34:25 |
| TXN-01012971 | UberEats | $132.71 | $39.81 | $92.90 | 2026-03-17 12:33:10 |
| TXN-01012910 | UberEats | $154.95 | $46.48 | $108.47 | 2026-03-17 12:32:15 |
| TXN-01013682 | UberEats | $79.98 | $23.99 | $55.99 | 2026-03-17 12:31:26 |
| TXN-01013968 | UberEats | $102.70 | $30.81 | $71.89 | 2026-03-17 12:27:29 |
| TXN-01015412 | GrubHub | $62.73 | $18.82 | $43.91 | 2026-03-17 12:26:08 |
| TXN-01013456 | UberEats | $56.92 | $17.08 | $39.84 | 2026-03-17 12:26:05 |
| TXN-01019031 | Square | $95.23 | $2.76 | $92.47 | 2026-03-17 12:25:09 |
| TXN-01019727 | Clover | $101.71 | $2.44 | $99.27 | 2026-03-17 12:24:14 |
| TXN-01014467 | UberEats | $154.68 | $46.40 | $108.28 | 2026-03-17 12:23:26 |
| TXN-01014982 | GrubHub | $118.19 | $35.46 | $82.73 | 2026-03-17 12:20:46 |
| TXN-01017211 | Toast | $101.57 | $2.64 | $98.93 | 2026-03-17 12:19:09 |
| TXN-01018176 | Square | $111.91 | $3.25 | $108.66 | 2026-03-17 12:18:44 |
| TXN-01019248 | Clover | $61.96 | $1.49 | $60.47 | 2026-03-17 12:17:19 |
| TXN-01009856 | DoorDash | $146.46 | $43.94 | $102.52 | 2026-03-17 12:15:52 |
| TXN-01015365 | GrubHub | $90.64 | $27.19 | $63.45 | 2026-03-17 12:11:32 |
| TXN-01016065 | Toast | $135.85 | $3.53 | $132.32 | 2026-03-17 12:09:01 |
| TXN-01014148 | UberEats | $69.74 | $20.92 | $48.82 | 2026-03-17 12:05:36 |
| TXN-01010425 | DoorDash | $145.99 | $43.80 | $102.19 | 2026-03-17 12:05:32 |
| TXN-01011507 | DoorDash | $123.35 | $37.00 | $86.35 | 2026-03-17 12:04:43 |
| TXN-01014538 | UberEats | $55.43 | $16.63 | $38.80 | 2026-03-17 12:04:41 |
| TXN-01015468 | GrubHub | $119.66 | $35.90 | $83.76 | 2026-03-17 12:04:17 |