Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019935 | Clover | $46.65 | $1.12 | $45.53 | 2026-03-17 12:01:54 |
| TXN-01011621 | DoorDash | $110.92 | $33.28 | $77.64 | 2026-03-17 12:01:37 |
| TXN-01015115 | GrubHub | $146.79 | $44.04 | $102.75 | 2026-03-17 12:00:32 |
| TXN-01009382 | DoorDash | $83.80 | $25.14 | $58.66 | 2026-03-17 11:57:47 |
| TXN-01018415 | Square | $136.25 | $3.95 | $132.30 | 2026-03-17 11:57:09 |
| TXN-01014295 | UberEats | $51.15 | $15.34 | $35.81 | 2026-03-17 11:57:07 |
| TXN-01010591 | DoorDash | $93.05 | $27.91 | $65.14 | 2026-03-17 11:56:54 |
| TXN-01012797 | UberEats | $125.47 | $37.64 | $87.83 | 2026-03-17 11:56:07 |
| TXN-01011894 | DoorDash | $111.04 | $33.31 | $77.73 | 2026-03-17 11:47:15 |
| TXN-01012458 | UberEats | $68.72 | $20.62 | $48.10 | 2026-03-17 11:47:08 |
| TXN-01011530 | DoorDash | $149.42 | $44.83 | $104.59 | 2026-03-17 11:44:15 |
| TXN-01012582 | UberEats | $65.23 | $19.57 | $45.66 | 2026-03-17 11:41:06 |
| TXN-01012898 | UberEats | $108.58 | $32.57 | $76.01 | 2026-03-17 11:41:00 |
| TXN-01019421 | Clover | $40.30 | $0.97 | $39.33 | 2026-03-17 11:40:41 |
| TXN-01011501 | DoorDash | $108.08 | $32.42 | $75.66 | 2026-03-17 11:40:01 |
| TXN-01019701 | Clover | $54.53 | $1.31 | $53.22 | 2026-03-17 11:38:22 |
| TXN-01016060 | Toast | $113.11 | $2.94 | $110.17 | 2026-03-17 11:36:51 |
| TXN-01019356 | Clover | $104.14 | $2.50 | $101.64 | 2026-03-17 11:35:11 |
| TXN-01019500 | Clover | $132.26 | $3.17 | $129.09 | 2026-03-17 11:23:43 |
| TXN-01012180 | DoorDash | $148.64 | $44.59 | $104.05 | 2026-03-17 11:22:01 |
| TXN-01013775 | UberEats | $116.28 | $34.88 | $81.40 | 2026-03-17 11:20:36 |
| TXN-01010079 | DoorDash | $130.20 | $39.06 | $91.14 | 2026-03-17 11:20:13 |
| TXN-01015232 | GrubHub | $84.08 | $25.22 | $58.86 | 2026-03-17 11:19:27 |
| TXN-01012838 | UberEats | $65.28 | $19.58 | $45.70 | 2026-03-17 11:17:48 |
| TXN-01019375 | Clover | $79.48 | $1.91 | $77.57 | 2026-03-17 11:15:42 |