Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018751 | Square | $68.25 | $1.98 | $66.27 | 2026-03-17 11:15:22 |
| TXN-01015762 | Toast | $101.30 | $2.63 | $98.67 | 2026-03-17 11:13:10 |
| TXN-01019486 | Clover | $58.21 | $1.40 | $56.81 | 2026-03-17 11:11:46 |
| TXN-01015126 | GrubHub | $157.54 | $47.26 | $110.28 | 2026-03-17 11:02:20 |
| TXN-01018064 | Square | $54.74 | $1.59 | $53.15 | 2026-03-17 11:01:41 |
| TXN-01017305 | Toast | $65.61 | $1.71 | $63.90 | 2026-03-17 11:01:34 |
| TXN-01014483 | UberEats | $91.03 | $27.31 | $63.72 | 2026-03-17 10:59:01 |
| TXN-01013274 | UberEats | $117.06 | $35.12 | $81.94 | 2026-03-17 10:56:40 |
| TXN-01017649 | Toast | $73.44 | $1.91 | $71.53 | 2026-03-17 10:53:04 |
| TXN-01015816 | Toast | $77.46 | $2.01 | $75.45 | 2026-03-17 10:50:55 |
| TXN-01016238 | Toast | $64.31 | $1.67 | $62.64 | 2026-03-17 10:48:23 |
| TXN-01015136 | GrubHub | $155.55 | $46.66 | $108.89 | 2026-03-17 10:46:01 |
| TXN-01012306 | DoorDash | $70.91 | $21.27 | $49.64 | 2026-03-17 10:41:26 |
| TXN-01009689 | DoorDash | $110.77 | $33.23 | $77.54 | 2026-03-17 10:40:29 |
| TXN-01015118 | GrubHub | $112.96 | $33.89 | $79.07 | 2026-03-17 10:31:32 |
| TXN-01011452 | DoorDash | $133.17 | $39.95 | $93.22 | 2026-03-17 10:26:37 |
| TXN-01017588 | Toast | $66.65 | $1.73 | $64.92 | 2026-03-17 09:59:29 |
| TXN-01015861 | Toast | $96.20 | $2.50 | $93.70 | 2026-03-17 09:56:06 |
| TXN-01017789 | Square | $65.37 | $1.90 | $63.47 | 2026-03-17 09:50:15 |
| TXN-01019914 | Clover | $78.89 | $1.89 | $77.00 | 2026-03-17 09:50:05 |
| TXN-01010236 | DoorDash | $107.45 | $32.23 | $75.22 | 2026-03-17 09:46:36 |
| TXN-01019677 | Clover | $91.44 | $2.19 | $89.25 | 2026-03-17 09:34:37 |
| TXN-01018437 | Square | $56.45 | $1.64 | $54.81 | 2026-03-17 09:31:49 |
| TXN-01019624 | Clover | $80.38 | $1.93 | $78.45 | 2026-03-17 09:26:51 |
| TXN-01017806 | Square | $129.30 | $3.75 | $125.55 | 2026-03-17 09:23:59 |