Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014958 | GrubHub | $82.11 | $24.63 | $57.48 | 2026-04-05 18:22:17 |
| TXN-01015626 | GrubHub | $136.76 | $41.03 | $95.73 | 2026-04-05 18:07:51 |
| TXN-01014812 | GrubHub | $130.68 | $39.20 | $91.48 | 2026-04-05 18:07:28 |
| TXN-01015049 | GrubHub | $84.25 | $25.27 | $58.98 | 2026-04-05 17:48:31 |
| TXN-01015572 | GrubHub | $139.09 | $41.73 | $97.36 | 2026-04-05 17:39:50 |
| TXN-01015664 | GrubHub | $84.69 | $25.41 | $59.28 | 2026-04-05 17:38:40 |
| TXN-01015059 | GrubHub | $103.05 | $30.91 | $72.14 | 2026-04-05 17:25:46 |
| TXN-01015068 | GrubHub | $127.24 | $38.17 | $89.07 | 2026-04-05 17:18:08 |
| TXN-01014970 | GrubHub | $142.05 | $42.62 | $99.43 | 2026-04-05 17:10:46 |
| TXN-01014888 | GrubHub | $80.54 | $24.16 | $56.38 | 2026-04-05 15:39:14 |
| TXN-01015655 | GrubHub | $89.40 | $26.82 | $62.58 | 2026-04-05 15:11:38 |
| TXN-01015571 | GrubHub | $124.74 | $37.42 | $87.32 | 2026-04-05 15:00:07 |
| TXN-01015395 | GrubHub | $56.32 | $16.90 | $39.42 | 2026-04-05 14:29:59 |
| TXN-01014963 | GrubHub | $62.91 | $18.87 | $44.04 | 2026-04-05 13:54:55 |
| TXN-01015313 | GrubHub | $89.29 | $26.79 | $62.50 | 2026-04-05 13:41:51 |
| TXN-01015672 | GrubHub | $84.05 | $25.21 | $58.84 | 2026-04-05 13:37:07 |
| TXN-01014855 | GrubHub | $146.34 | $43.90 | $102.44 | 2026-04-05 13:29:56 |
| TXN-01015422 | GrubHub | $113.89 | $34.17 | $79.72 | 2026-04-05 13:20:50 |
| TXN-01014706 | GrubHub | $63.73 | $19.12 | $44.61 | 2026-04-05 13:10:45 |
| TXN-01014952 | GrubHub | $76.56 | $22.97 | $53.59 | 2026-04-05 12:56:07 |
| TXN-01015079 | GrubHub | $143.41 | $43.02 | $100.39 | 2026-04-05 12:48:11 |
| TXN-01014763 | GrubHub | $52.55 | $15.76 | $36.79 | 2026-04-05 12:43:37 |
| TXN-01015392 | GrubHub | $54.50 | $16.35 | $38.15 | 2026-04-05 12:41:18 |
| TXN-01015337 | GrubHub | $95.55 | $28.66 | $66.89 | 2026-04-05 12:28:13 |
| TXN-01015001 | GrubHub | $61.63 | $18.49 | $43.14 | 2026-04-05 12:03:38 |