Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019343 | Clover | $63.42 | $1.52 | $61.90 | 2026-03-12 18:40:38 |
| TXN-01019873 | Clover | $54.34 | $1.30 | $53.04 | 2026-03-12 18:35:01 |
| TXN-01019458 | Clover | $86.82 | $2.08 | $84.74 | 2026-03-12 18:00:25 |
| TXN-01019538 | Clover | $73.05 | $1.75 | $71.30 | 2026-03-12 17:35:34 |
| TXN-01019482 | Clover | $47.09 | $1.13 | $45.96 | 2026-03-12 16:15:12 |
| TXN-01019862 | Clover | $78.35 | $1.88 | $76.47 | 2026-03-12 13:28:17 |
| TXN-01019464 | Clover | $135.92 | $3.26 | $132.66 | 2026-03-12 12:46:47 |
| TXN-01019793 | Clover | $130.24 | $3.13 | $127.11 | 2026-03-12 12:46:17 |
| TXN-01019287 | Clover | $57.02 | $1.37 | $55.65 | 2026-03-12 12:44:08 |
| TXN-01019993 | Clover | $48.18 | $1.16 | $47.02 | 2026-03-12 12:43:01 |
| TXN-01019187 | Clover | $81.39 | $1.95 | $79.44 | 2026-03-12 12:40:10 |
| TXN-01019292 | Clover | $52.56 | $1.26 | $51.30 | 2026-03-12 12:35:12 |
| TXN-01019816 | Clover | $80.02 | $1.92 | $78.10 | 2026-03-12 12:19:51 |
| TXN-01019324 | Clover | $38.46 | $0.92 | $37.54 | 2026-03-12 11:42:10 |
| TXN-01019830 | Clover | $59.15 | $1.42 | $57.73 | 2026-03-12 11:26:54 |
| TXN-01019531 | Clover | $129.66 | $3.11 | $126.55 | 2026-03-12 11:20:13 |
| TXN-01019308 | Clover | $134.61 | $3.23 | $131.38 | 2026-03-12 10:25:16 |
| TXN-01019590 | Clover | $115.18 | $2.76 | $112.42 | 2026-03-12 10:23:37 |
| TXN-01019200 | Clover | $57.81 | $1.39 | $56.42 | 2026-03-12 09:57:20 |
| TXN-01020036 | Clover | $124.73 | $2.99 | $121.74 | 2026-03-12 09:40:41 |
| TXN-01020004 | Clover | $81.84 | $1.96 | $79.88 | 2026-03-12 08:26:34 |
| TXN-01019897 | Clover | $138.63 | $3.33 | $135.30 | 2026-03-11 22:51:04 |
| TXN-01019305 | Clover | $95.59 | $2.29 | $93.30 | 2026-03-11 21:48:23 |
| TXN-01019387 | Clover | $53.00 | $1.27 | $51.73 | 2026-03-11 21:13:08 |
| TXN-01019461 | Clover | $71.77 | $1.72 | $70.05 | 2026-03-11 20:47:26 |