Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009409 | DoorDash | $47.11 | $14.13 | $32.98 | 2026-03-17 09:20:04 |
| TXN-01010410 | DoorDash | $62.69 | $18.81 | $43.88 | 2026-03-17 09:14:30 |
| TXN-01017536 | Toast | $85.30 | $2.22 | $83.08 | 2026-03-17 09:08:18 |
| TXN-01016521 | Toast | $144.31 | $3.75 | $140.56 | 2026-03-17 09:00:18 |
| TXN-01009602 | DoorDash | $69.36 | $20.81 | $48.55 | 2026-03-17 08:31:37 |
| TXN-01015220 | GrubHub | $57.15 | $17.14 | $40.01 | 2026-03-17 08:22:23 |
| TXN-01015027 | GrubHub | $147.23 | $44.17 | $103.06 | 2026-03-17 08:22:05 |
| TXN-01010754 | DoorDash | $60.00 | $18.00 | $42.00 | 2026-03-17 08:04:45 |
| TXN-01010662 | DoorDash | $110.31 | $33.09 | $77.22 | 2026-03-17 08:00:36 |
| TXN-01019238 | Clover | $143.15 | $3.44 | $139.71 | 2026-03-17 07:45:17 |
| TXN-01018204 | Square | $92.28 | $2.68 | $89.60 | 2026-03-17 07:33:07 |
| TXN-01019520 | Clover | $97.58 | $2.34 | $95.24 | 2026-03-17 07:13:38 |
| TXN-01013928 | UberEats | $129.16 | $38.75 | $90.41 | 2026-03-16 23:57:23 |
| TXN-01011101 | DoorDash | $75.00 | $22.50 | $52.50 | 2026-03-16 23:49:05 |
| TXN-01014724 | GrubHub | $102.61 | $30.78 | $71.83 | 2026-03-16 23:47:27 |
| TXN-01010136 | DoorDash | $99.44 | $29.83 | $69.61 | 2026-03-16 23:25:56 |
| TXN-01018716 | Square | $45.29 | $1.31 | $43.98 | 2026-03-16 23:11:09 |
| TXN-01013571 | UberEats | $73.73 | $22.12 | $51.61 | 2026-03-16 22:59:10 |
| TXN-01012343 | UberEats | $136.78 | $41.03 | $95.75 | 2026-03-16 22:46:37 |
| TXN-01019850 | Clover | $126.92 | $3.05 | $123.87 | 2026-03-16 22:43:41 |
| TXN-01009339 | DoorDash | $155.68 | $46.70 | $108.98 | 2026-03-16 22:38:57 |
| TXN-01012575 | UberEats | $66.55 | $19.96 | $46.59 | 2026-03-16 22:36:45 |
| TXN-01016562 | Toast | $111.55 | $2.90 | $108.65 | 2026-03-16 22:09:36 |
| TXN-01010358 | DoorDash | $67.77 | $20.33 | $47.44 | 2026-03-16 21:55:44 |
| TXN-01011176 | DoorDash | $70.61 | $21.18 | $49.43 | 2026-03-16 21:53:08 |