Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010657 | DoorDash | $116.97 | $35.09 | $81.88 | 2026-03-16 21:43:43 |
| TXN-01015713 | GrubHub | $85.23 | $25.57 | $59.66 | 2026-03-16 21:42:14 |
| TXN-01011558 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-16 21:41:21 |
| TXN-01018157 | Square | $60.87 | $1.77 | $59.10 | 2026-03-16 21:34:31 |
| TXN-01019994 | Clover | $128.78 | $3.09 | $125.69 | 2026-03-16 21:33:11 |
| TXN-01012667 | UberEats | $155.60 | $46.68 | $108.92 | 2026-03-16 21:26:06 |
| TXN-01016134 | Toast | $62.29 | $1.62 | $60.67 | 2026-03-16 21:16:00 |
| TXN-01016044 | Toast | $70.40 | $1.83 | $68.57 | 2026-03-16 21:05:59 |
| TXN-01019665 | Clover | $134.60 | $3.23 | $131.37 | 2026-03-16 20:59:41 |
| TXN-01018702 | Square | $99.96 | $2.90 | $97.06 | 2026-03-16 20:58:17 |
| TXN-01018133 | Square | $133.13 | $3.86 | $129.27 | 2026-03-16 20:58:02 |
| TXN-01017488 | Toast | $70.41 | $1.83 | $68.58 | 2026-03-16 20:53:22 |
| TXN-01017586 | Toast | $40.97 | $1.07 | $39.90 | 2026-03-16 20:52:12 |
| TXN-01010005 | DoorDash | $121.88 | $36.56 | $85.32 | 2026-03-16 20:49:28 |
| TXN-01010957 | DoorDash | $149.71 | $44.91 | $104.80 | 2026-03-16 20:48:07 |
| TXN-01017992 | Square | $121.79 | $3.53 | $118.26 | 2026-03-16 20:47:56 |
| TXN-01011958 | DoorDash | $64.98 | $19.49 | $45.49 | 2026-03-16 20:44:33 |
| TXN-01011927 | DoorDash | $61.51 | $18.45 | $43.06 | 2026-03-16 20:39:36 |
| TXN-01013338 | UberEats | $152.78 | $45.83 | $106.95 | 2026-03-16 20:38:25 |
| TXN-01018011 | Square | $42.80 | $1.24 | $41.56 | 2026-03-16 20:34:57 |
| TXN-01010935 | DoorDash | $136.15 | $40.84 | $95.31 | 2026-03-16 20:34:15 |
| TXN-01011403 | DoorDash | $122.19 | $36.66 | $85.53 | 2026-03-16 20:32:43 |
| TXN-01009561 | DoorDash | $50.44 | $15.13 | $35.31 | 2026-03-16 20:32:07 |
| TXN-01019229 | Clover | $80.96 | $1.94 | $79.02 | 2026-03-16 20:30:52 |
| TXN-01010491 | DoorDash | $140.53 | $42.16 | $98.37 | 2026-03-16 20:30:20 |