Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016319 | Toast | $40.14 | $1.04 | $39.10 | 2026-03-16 20:27:55 |
| TXN-01018650 | Square | $105.59 | $3.06 | $102.53 | 2026-03-16 20:22:38 |
| TXN-01012539 | UberEats | $101.98 | $30.59 | $71.39 | 2026-03-16 20:20:16 |
| TXN-01012480 | UberEats | $135.94 | $40.78 | $95.16 | 2026-03-16 20:11:02 |
| TXN-01014261 | UberEats | $129.30 | $38.79 | $90.51 | 2026-03-16 20:10:27 |
| TXN-01009793 | DoorDash | $123.05 | $36.91 | $86.14 | 2026-03-16 20:06:58 |
| TXN-01012003 | DoorDash | $121.05 | $36.31 | $84.74 | 2026-03-16 20:06:50 |
| TXN-01011818 | DoorDash | $81.72 | $24.52 | $57.20 | 2026-03-16 20:05:51 |
| TXN-01009544 | DoorDash | $72.19 | $21.66 | $50.53 | 2026-03-16 20:04:04 |
| TXN-01013789 | UberEats | $134.11 | $40.23 | $93.88 | 2026-03-16 20:03:20 |
| TXN-01016237 | Toast | $54.79 | $1.42 | $53.37 | 2026-03-16 20:03:00 |
| TXN-01018273 | Square | $63.95 | $1.85 | $62.10 | 2026-03-16 20:01:38 |
| TXN-01018927 | Square | $71.71 | $2.08 | $69.63 | 2026-03-16 20:01:26 |
| TXN-01016233 | Toast | $138.04 | $3.59 | $134.45 | 2026-03-16 20:01:21 |
| TXN-01012496 | UberEats | $91.15 | $27.35 | $63.80 | 2026-03-16 19:59:59 |
| TXN-01019346 | Clover | $124.91 | $3.00 | $121.91 | 2026-03-16 19:58:26 |
| TXN-01016079 | Toast | $122.92 | $3.20 | $119.72 | 2026-03-16 19:57:45 |
| TXN-01016081 | Toast | $61.76 | $1.61 | $60.15 | 2026-03-16 19:57:45 |
| TXN-01014377 | UberEats | $69.50 | $20.85 | $48.65 | 2026-03-16 19:55:46 |
| TXN-01010701 | DoorDash | $110.99 | $33.30 | $77.69 | 2026-03-16 19:55:10 |
| TXN-01016730 | Toast | $113.80 | $2.96 | $110.84 | 2026-03-16 19:54:03 |
| TXN-01012510 | UberEats | $89.67 | $26.90 | $62.77 | 2026-03-16 19:51:25 |
| TXN-01013025 | UberEats | $137.82 | $41.35 | $96.47 | 2026-03-16 19:50:52 |
| TXN-01012892 | UberEats | $104.78 | $31.43 | $73.35 | 2026-03-16 19:49:49 |
| TXN-01018621 | Square | $39.57 | $1.15 | $38.42 | 2026-03-16 19:43:44 |