Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017929 | Square | $54.16 | $1.57 | $52.59 | 2026-03-16 19:37:24 |
| TXN-01019828 | Clover | $118.40 | $2.84 | $115.56 | 2026-03-16 19:34:31 |
| TXN-01019807 | Clover | $125.83 | $3.02 | $122.81 | 2026-03-16 19:31:23 |
| TXN-01012929 | UberEats | $71.12 | $21.34 | $49.78 | 2026-03-16 19:28:40 |
| TXN-01014929 | GrubHub | $118.51 | $35.55 | $82.96 | 2026-03-16 19:25:13 |
| TXN-01009999 | DoorDash | $132.31 | $39.69 | $92.62 | 2026-03-16 19:21:33 |
| TXN-01019257 | Clover | $135.57 | $3.25 | $132.32 | 2026-03-16 19:21:20 |
| TXN-01018416 | Square | $136.32 | $3.95 | $132.37 | 2026-03-16 19:20:54 |
| TXN-01010264 | DoorDash | $94.92 | $28.48 | $66.44 | 2026-03-16 19:20:35 |
| TXN-01012864 | UberEats | $77.15 | $23.14 | $54.01 | 2026-03-16 19:19:08 |
| TXN-01011245 | DoorDash | $102.25 | $30.67 | $71.58 | 2026-03-16 19:17:13 |
| TXN-01014305 | UberEats | $62.76 | $18.83 | $43.93 | 2026-03-16 19:15:10 |
| TXN-01011495 | DoorDash | $108.15 | $32.45 | $75.70 | 2026-03-16 19:11:26 |
| TXN-01016414 | Toast | $104.52 | $2.72 | $101.80 | 2026-03-16 19:10:32 |
| TXN-01013750 | UberEats | $138.95 | $41.68 | $97.27 | 2026-03-16 19:06:52 |
| TXN-01013853 | UberEats | $94.45 | $28.34 | $66.11 | 2026-03-16 19:05:19 |
| TXN-01016816 | Toast | $102.35 | $2.66 | $99.69 | 2026-03-16 19:04:35 |
| TXN-01012686 | UberEats | $143.02 | $42.91 | $100.11 | 2026-03-16 19:02:12 |
| TXN-01015969 | Toast | $108.95 | $2.83 | $106.12 | 2026-03-16 19:01:49 |
| TXN-01015976 | Toast | $85.90 | $2.23 | $83.67 | 2026-03-16 18:59:43 |
| TXN-01015844 | Toast | $83.60 | $2.17 | $81.43 | 2026-03-16 18:59:19 |
| TXN-01011522 | DoorDash | $79.10 | $23.73 | $55.37 | 2026-03-16 18:59:10 |
| TXN-01016191 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-16 18:58:46 |
| TXN-01012703 | UberEats | $92.69 | $27.81 | $64.88 | 2026-03-16 18:57:04 |
| TXN-01017962 | Square | $107.77 | $3.13 | $104.64 | 2026-03-16 18:57:04 |