Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013096 | UberEats | $158.90 | $47.67 | $111.23 | 2026-03-16 18:56:07 |
| TXN-01016870 | Toast | $65.52 | $1.70 | $63.82 | 2026-03-16 18:52:48 |
| TXN-01015383 | GrubHub | $148.47 | $44.54 | $103.93 | 2026-03-16 18:52:12 |
| TXN-01018866 | Square | $53.33 | $1.55 | $51.78 | 2026-03-16 18:50:01 |
| TXN-01018873 | Square | $103.46 | $3.00 | $100.46 | 2026-03-16 18:48:53 |
| TXN-01019036 | Square | $136.92 | $3.97 | $132.95 | 2026-03-16 18:48:24 |
| TXN-01010522 | DoorDash | $124.36 | $37.31 | $87.05 | 2026-03-16 18:47:39 |
| TXN-01012861 | UberEats | $73.41 | $22.02 | $51.39 | 2026-03-16 18:46:37 |
| TXN-01011911 | DoorDash | $145.12 | $43.54 | $101.58 | 2026-03-16 18:46:14 |
| TXN-01015242 | GrubHub | $84.72 | $25.42 | $59.30 | 2026-03-16 18:46:01 |
| TXN-01016567 | Toast | $132.56 | $3.45 | $129.11 | 2026-03-16 18:45:37 |
| TXN-01014194 | UberEats | $155.56 | $46.67 | $108.89 | 2026-03-16 18:45:01 |
| TXN-01018850 | Square | $100.24 | $2.91 | $97.33 | 2026-03-16 18:43:43 |
| TXN-01015951 | Toast | $84.89 | $2.21 | $82.68 | 2026-03-16 18:43:17 |
| TXN-01013284 | UberEats | $69.74 | $20.92 | $48.82 | 2026-03-16 18:42:55 |
| TXN-01012371 | UberEats | $130.55 | $39.16 | $91.39 | 2026-03-16 18:41:03 |
| TXN-01014965 | GrubHub | $151.87 | $45.56 | $106.31 | 2026-03-16 18:40:37 |
| TXN-01010801 | DoorDash | $78.32 | $23.50 | $54.82 | 2026-03-16 18:39:59 |
| TXN-01014676 | UberEats | $106.03 | $31.81 | $74.22 | 2026-03-16 18:34:27 |
| TXN-01012120 | DoorDash | $80.23 | $24.07 | $56.16 | 2026-03-16 18:31:18 |
| TXN-01011333 | DoorDash | $52.99 | $15.90 | $37.09 | 2026-03-16 18:28:26 |
| TXN-01018847 | Square | $77.17 | $2.24 | $74.93 | 2026-03-16 18:26:48 |
| TXN-01014989 | GrubHub | $54.98 | $16.49 | $38.49 | 2026-03-16 18:24:32 |
| TXN-01016597 | Toast | $40.93 | $1.06 | $39.87 | 2026-03-16 18:24:09 |
| TXN-01019766 | Clover | $132.03 | $3.17 | $128.86 | 2026-03-16 18:23:21 |