Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014946 | GrubHub | $105.30 | $31.59 | $73.71 | 2026-03-16 18:22:42 |
| TXN-01009427 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-16 18:22:14 |
| TXN-01010599 | DoorDash | $141.09 | $42.33 | $98.76 | 2026-03-16 18:14:31 |
| TXN-01014543 | UberEats | $117.59 | $35.28 | $82.31 | 2026-03-16 18:13:11 |
| TXN-01019481 | Clover | $54.58 | $1.31 | $53.27 | 2026-03-16 18:09:47 |
| TXN-01011570 | DoorDash | $103.22 | $30.97 | $72.25 | 2026-03-16 18:09:29 |
| TXN-01013032 | UberEats | $60.10 | $18.03 | $42.07 | 2026-03-16 18:08:26 |
| TXN-01018362 | Square | $92.36 | $2.68 | $89.68 | 2026-03-16 18:08:10 |
| TXN-01010800 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-16 18:05:57 |
| TXN-01013252 | UberEats | $54.56 | $16.37 | $38.19 | 2026-03-16 18:02:46 |
| TXN-01011010 | DoorDash | $89.95 | $26.98 | $62.97 | 2026-03-16 18:01:58 |
| TXN-01018183 | Square | $65.03 | $1.89 | $63.14 | 2026-03-16 17:58:51 |
| TXN-01017510 | Toast | $126.35 | $3.29 | $123.06 | 2026-03-16 17:58:06 |
| TXN-01009333 | DoorDash | $122.44 | $36.73 | $85.71 | 2026-03-16 17:56:56 |
| TXN-01013285 | UberEats | $127.84 | $38.35 | $89.49 | 2026-03-16 17:52:05 |
| TXN-01019101 | Square | $131.89 | $3.82 | $128.07 | 2026-03-16 17:50:17 |
| TXN-01009524 | DoorDash | $145.08 | $43.52 | $101.56 | 2026-03-16 17:47:51 |
| TXN-01015900 | Toast | $38.33 | $1.00 | $37.33 | 2026-03-16 17:44:05 |
| TXN-01018615 | Square | $107.15 | $3.11 | $104.04 | 2026-03-16 17:43:49 |
| TXN-01018462 | Square | $68.18 | $1.98 | $66.20 | 2026-03-16 17:43:34 |
| TXN-01015213 | GrubHub | $77.22 | $23.17 | $54.05 | 2026-03-16 17:35:07 |
| TXN-01016550 | Toast | $57.06 | $1.48 | $55.58 | 2026-03-16 17:34:35 |
| TXN-01017857 | Square | $128.92 | $3.74 | $125.18 | 2026-03-16 17:30:27 |
| TXN-01014960 | GrubHub | $68.11 | $20.43 | $47.68 | 2026-03-16 17:29:08 |
| TXN-01012967 | UberEats | $73.91 | $22.17 | $51.74 | 2026-03-16 17:28:23 |