Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011556 | DoorDash | $137.40 | $41.22 | $96.18 | 2026-03-16 17:28:01 |
| TXN-01010580 | DoorDash | $50.79 | $15.24 | $35.55 | 2026-03-16 17:25:10 |
| TXN-01016330 | Toast | $77.94 | $2.03 | $75.91 | 2026-03-16 17:24:01 |
| TXN-01013732 | UberEats | $130.90 | $39.27 | $91.63 | 2026-03-16 17:21:03 |
| TXN-01013366 | UberEats | $51.20 | $15.36 | $35.84 | 2026-03-16 17:19:32 |
| TXN-01014243 | UberEats | $158.21 | $47.46 | $110.75 | 2026-03-16 17:18:35 |
| TXN-01016137 | Toast | $143.44 | $3.73 | $139.71 | 2026-03-16 17:18:16 |
| TXN-01012431 | UberEats | $101.34 | $30.40 | $70.94 | 2026-03-16 17:17:03 |
| TXN-01017260 | Toast | $59.53 | $1.55 | $57.98 | 2026-03-16 17:15:07 |
| TXN-01018423 | Square | $142.99 | $4.15 | $138.84 | 2026-03-16 17:14:40 |
| TXN-01009997 | DoorDash | $145.31 | $43.59 | $101.72 | 2026-03-16 17:13:04 |
| TXN-01017453 | Toast | $110.34 | $2.87 | $107.47 | 2026-03-16 17:10:57 |
| TXN-01010765 | DoorDash | $123.96 | $37.19 | $86.77 | 2026-03-16 17:05:57 |
| TXN-01010973 | DoorDash | $86.88 | $26.06 | $60.82 | 2026-03-16 17:03:35 |
| TXN-01019244 | Clover | $65.66 | $1.58 | $64.08 | 2026-03-16 17:00:01 |
| TXN-01014621 | UberEats | $90.11 | $27.03 | $63.08 | 2026-03-16 16:56:36 |
| TXN-01016015 | Toast | $52.85 | $1.37 | $51.48 | 2026-03-16 16:54:28 |
| TXN-01014605 | UberEats | $68.99 | $20.70 | $48.29 | 2026-03-16 16:51:23 |
| TXN-01017077 | Toast | $85.95 | $2.23 | $83.72 | 2026-03-16 16:47:49 |
| TXN-01012342 | UberEats | $50.83 | $15.25 | $35.58 | 2026-03-16 16:35:04 |
| TXN-01010228 | DoorDash | $69.44 | $20.83 | $48.61 | 2026-03-16 16:28:23 |
| TXN-01018387 | Square | $55.36 | $1.61 | $53.75 | 2026-03-16 16:15:50 |
| TXN-01009843 | DoorDash | $95.17 | $28.55 | $66.62 | 2026-03-16 16:14:59 |
| TXN-01014746 | GrubHub | $101.55 | $30.46 | $71.09 | 2026-03-16 16:13:25 |
| TXN-01015759 | Toast | $59.74 | $1.55 | $58.19 | 2026-03-16 15:59:38 |