Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009698 | DoorDash | $77.89 | $23.37 | $54.52 | 2026-03-16 15:57:24 |
| TXN-01009786 | DoorDash | $119.14 | $35.74 | $83.40 | 2026-03-16 15:48:28 |
| TXN-01018805 | Square | $38.51 | $1.12 | $37.39 | 2026-03-16 15:32:29 |
| TXN-01015119 | GrubHub | $82.09 | $24.63 | $57.46 | 2026-03-16 15:31:02 |
| TXN-01019452 | Clover | $99.18 | $2.38 | $96.80 | 2026-03-16 15:29:42 |
| TXN-01012613 | UberEats | $101.39 | $30.42 | $70.97 | 2026-03-16 15:26:38 |
| TXN-01013564 | UberEats | $156.27 | $46.88 | $109.39 | 2026-03-16 15:22:30 |
| TXN-01011135 | DoorDash | $147.85 | $44.35 | $103.50 | 2026-03-16 15:21:37 |
| TXN-01013414 | UberEats | $154.05 | $46.22 | $107.83 | 2026-03-16 15:19:33 |
| TXN-01012942 | UberEats | $125.21 | $37.56 | $87.65 | 2026-03-16 15:14:51 |
| TXN-01009395 | DoorDash | $44.00 | $13.20 | $30.80 | 2026-03-16 15:10:35 |
| TXN-01010875 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-03-16 15:05:51 |
| TXN-01012189 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-16 15:05:22 |
| TXN-01015988 | Toast | $90.42 | $2.35 | $88.07 | 2026-03-16 15:03:35 |
| TXN-01015500 | GrubHub | $113.13 | $33.94 | $79.19 | 2026-03-16 15:03:19 |
| TXN-01013769 | UberEats | $129.63 | $38.89 | $90.74 | 2026-03-16 15:00:40 |
| TXN-01011933 | DoorDash | $44.86 | $13.46 | $31.40 | 2026-03-16 14:58:23 |
| TXN-01011670 | DoorDash | $132.56 | $39.77 | $92.79 | 2026-03-16 14:55:43 |
| TXN-01016478 | Toast | $87.77 | $2.28 | $85.49 | 2026-03-16 14:51:16 |
| TXN-01009770 | DoorDash | $111.20 | $33.36 | $77.84 | 2026-03-16 14:44:03 |
| TXN-01018467 | Square | $80.53 | $2.34 | $78.19 | 2026-03-16 14:42:33 |
| TXN-01014582 | UberEats | $59.79 | $17.94 | $41.85 | 2026-03-16 14:40:20 |
| TXN-01014433 | UberEats | $122.88 | $36.86 | $86.02 | 2026-03-16 14:37:45 |
| TXN-01012322 | DoorDash | $101.07 | $30.32 | $70.75 | 2026-03-16 14:35:56 |
| TXN-01010886 | DoorDash | $149.93 | $44.98 | $104.95 | 2026-03-16 14:32:29 |