Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018190 | Square | $120.61 | $3.50 | $117.11 | 2026-03-16 14:30:58 |
| TXN-01019891 | Clover | $64.22 | $1.54 | $62.68 | 2026-03-16 14:28:15 |
| TXN-01018232 | Square | $102.08 | $2.96 | $99.12 | 2026-03-16 14:24:39 |
| TXN-01009944 | DoorDash | $80.95 | $24.29 | $56.66 | 2026-03-16 14:23:32 |
| TXN-01010727 | DoorDash | $148.58 | $44.57 | $104.01 | 2026-03-16 14:22:37 |
| TXN-01013523 | UberEats | $111.46 | $33.44 | $78.02 | 2026-03-16 14:22:13 |
| TXN-01013652 | UberEats | $137.25 | $41.17 | $96.08 | 2026-03-16 14:16:58 |
| TXN-01016837 | Toast | $92.53 | $2.41 | $90.12 | 2026-03-16 14:15:09 |
| TXN-01010856 | DoorDash | $131.30 | $39.39 | $91.91 | 2026-03-16 14:14:44 |
| TXN-01010496 | DoorDash | $150.30 | $45.09 | $105.21 | 2026-03-16 14:14:33 |
| TXN-01015795 | Toast | $103.32 | $2.69 | $100.63 | 2026-03-16 14:13:55 |
| TXN-01018013 | Square | $134.68 | $3.91 | $130.77 | 2026-03-16 14:13:12 |
| TXN-01018812 | Square | $127.88 | $3.71 | $124.17 | 2026-03-16 14:12:39 |
| TXN-01017741 | Square | $48.98 | $1.42 | $47.56 | 2026-03-16 14:11:09 |
| TXN-01015810 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-16 14:10:08 |
| TXN-01010175 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-16 14:10:04 |
| TXN-01017496 | Toast | $98.72 | $2.57 | $96.15 | 2026-03-16 14:00:04 |
| TXN-01016780 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-16 13:59:59 |
| TXN-01018951 | Square | $116.06 | $3.37 | $112.69 | 2026-03-16 13:54:36 |
| TXN-01016242 | Toast | $98.54 | $2.56 | $95.98 | 2026-03-16 13:54:01 |
| TXN-01018578 | Square | $100.09 | $2.90 | $97.19 | 2026-03-16 13:51:44 |
| TXN-01017853 | Square | $39.67 | $1.15 | $38.52 | 2026-03-16 13:51:35 |
| TXN-01018963 | Square | $65.46 | $1.90 | $63.56 | 2026-03-16 13:49:22 |
| TXN-01017500 | Toast | $55.09 | $1.43 | $53.66 | 2026-03-16 13:49:10 |
| TXN-01017948 | Square | $112.94 | $3.28 | $109.66 | 2026-03-16 13:48:59 |