Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015862 | Toast | $51.18 | $1.33 | $49.85 | 2026-03-16 13:48:36 |
| TXN-01011895 | DoorDash | $132.28 | $39.68 | $92.60 | 2026-03-16 13:45:11 |
| TXN-01019524 | Clover | $43.10 | $1.03 | $42.07 | 2026-03-16 13:43:23 |
| TXN-01018355 | Square | $71.81 | $2.08 | $69.73 | 2026-03-16 13:42:00 |
| TXN-01017153 | Toast | $127.15 | $3.31 | $123.84 | 2026-03-16 13:41:35 |
| TXN-01014801 | GrubHub | $90.72 | $27.22 | $63.50 | 2026-03-16 13:39:58 |
| TXN-01012759 | UberEats | $62.89 | $18.87 | $44.02 | 2026-03-16 13:39:31 |
| TXN-01010215 | DoorDash | $112.62 | $33.79 | $78.83 | 2026-03-16 13:37:31 |
| TXN-01014566 | UberEats | $131.12 | $39.34 | $91.78 | 2026-03-16 13:37:28 |
| TXN-01018391 | Square | $59.22 | $1.72 | $57.50 | 2026-03-16 13:35:11 |
| TXN-01013401 | UberEats | $60.52 | $18.16 | $42.36 | 2026-03-16 13:34:28 |
| TXN-01011820 | DoorDash | $62.43 | $18.73 | $43.70 | 2026-03-16 13:33:19 |
| TXN-01015654 | GrubHub | $113.49 | $34.05 | $79.44 | 2026-03-16 13:32:05 |
| TXN-01011990 | DoorDash | $117.70 | $35.31 | $82.39 | 2026-03-16 13:30:23 |
| TXN-01014343 | UberEats | $79.72 | $23.92 | $55.80 | 2026-03-16 13:27:50 |
| TXN-01013387 | UberEats | $144.06 | $43.22 | $100.84 | 2026-03-16 13:27:21 |
| TXN-01018412 | Square | $137.19 | $3.98 | $133.21 | 2026-03-16 13:23:44 |
| TXN-01014599 | UberEats | $53.04 | $15.91 | $37.13 | 2026-03-16 13:22:52 |
| TXN-01014327 | UberEats | $77.20 | $23.16 | $54.04 | 2026-03-16 13:22:45 |
| TXN-01018038 | Square | $128.60 | $3.73 | $124.87 | 2026-03-16 13:22:04 |
| TXN-01015357 | GrubHub | $90.34 | $27.10 | $63.24 | 2026-03-16 13:21:44 |
| TXN-01016757 | Toast | $53.20 | $1.38 | $51.82 | 2026-03-16 13:19:51 |
| TXN-01019748 | Clover | $61.90 | $1.49 | $60.41 | 2026-03-16 13:19:21 |
| TXN-01018579 | Square | $113.92 | $3.30 | $110.62 | 2026-03-16 13:19:10 |
| TXN-01017017 | Toast | $47.98 | $1.25 | $46.73 | 2026-03-16 13:19:07 |