Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019211 | Clover | $139.07 | $3.34 | $135.73 | 2026-03-11 20:15:41 |
| TXN-01019851 | Clover | $68.99 | $1.66 | $67.33 | 2026-03-11 20:10:09 |
| TXN-01019938 | Clover | $98.60 | $2.37 | $96.23 | 2026-03-11 19:52:10 |
| TXN-01019902 | Clover | $64.75 | $1.55 | $63.20 | 2026-03-11 19:31:25 |
| TXN-01019559 | Clover | $110.33 | $2.65 | $107.68 | 2026-03-11 19:29:27 |
| TXN-01019972 | Clover | $81.92 | $1.97 | $79.95 | 2026-03-11 19:24:44 |
| TXN-01019472 | Clover | $104.29 | $2.50 | $101.79 | 2026-03-11 18:59:21 |
| TXN-01019429 | Clover | $73.47 | $1.76 | $71.71 | 2026-03-11 17:50:09 |
| TXN-01019702 | Clover | $68.89 | $1.65 | $67.24 | 2026-03-11 17:30:04 |
| TXN-01019637 | Clover | $63.23 | $1.52 | $61.71 | 2026-03-11 17:22:43 |
| TXN-01019980 | Clover | $81.61 | $1.96 | $79.65 | 2026-03-11 17:22:10 |
| TXN-01019518 | Clover | $136.73 | $3.28 | $133.45 | 2026-03-11 17:01:28 |
| TXN-01019709 | Clover | $62.48 | $1.50 | $60.98 | 2026-03-11 16:55:53 |
| TXN-01019301 | Clover | $85.34 | $2.05 | $83.29 | 2026-03-11 16:52:10 |
| TXN-01019215 | Clover | $51.85 | $1.24 | $50.61 | 2026-03-11 16:35:01 |
| TXN-01019622 | Clover | $119.62 | $2.87 | $116.75 | 2026-03-11 16:06:45 |
| TXN-01019394 | Clover | $63.26 | $1.52 | $61.74 | 2026-03-11 16:01:20 |
| TXN-01019735 | Clover | $67.92 | $1.63 | $66.29 | 2026-03-11 15:58:24 |
| TXN-01019552 | Clover | $58.47 | $1.40 | $57.07 | 2026-03-11 15:45:16 |
| TXN-01019254 | Clover | $73.46 | $1.76 | $71.70 | 2026-03-11 15:36:09 |
| TXN-01019794 | Clover | $41.23 | $0.99 | $40.24 | 2026-03-11 14:49:32 |
| TXN-01019426 | Clover | $109.53 | $2.63 | $106.90 | 2026-03-11 14:20:32 |
| TXN-01019906 | Clover | $108.21 | $2.60 | $105.61 | 2026-03-11 14:12:47 |
| TXN-01019209 | Clover | $135.31 | $3.25 | $132.06 | 2026-03-11 14:11:51 |
| TXN-01019815 | Clover | $72.73 | $1.75 | $70.98 | 2026-03-11 14:11:33 |