Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017646 | Toast | $42.85 | $1.11 | $41.74 | 2026-03-25 20:25:26 |
| TXN-01016727 | Toast | $40.13 | $1.04 | $39.09 | 2026-03-25 20:20:54 |
| TXN-01015811 | Toast | $54.30 | $1.41 | $52.89 | 2026-03-25 20:19:29 |
| TXN-01016955 | Toast | $64.07 | $1.67 | $62.40 | 2026-03-25 20:18:42 |
| TXN-01017432 | Toast | $48.85 | $1.27 | $47.58 | 2026-03-25 20:03:56 |
| TXN-01016215 | Toast | $68.33 | $1.78 | $66.55 | 2026-03-25 19:58:20 |
| TXN-01017170 | Toast | $102.41 | $2.66 | $99.75 | 2026-03-25 19:31:15 |
| TXN-01016358 | Toast | $112.22 | $2.92 | $109.30 | 2026-03-25 19:26:37 |
| TXN-01016692 | Toast | $68.29 | $1.78 | $66.51 | 2026-03-25 19:25:11 |
| TXN-01016007 | Toast | $115.50 | $3.00 | $112.50 | 2026-03-25 19:12:11 |
| TXN-01017564 | Toast | $104.45 | $2.72 | $101.73 | 2026-03-25 19:09:27 |
| TXN-01015966 | Toast | $126.50 | $3.29 | $123.21 | 2026-03-25 18:50:21 |
| TXN-01015843 | Toast | $92.86 | $2.41 | $90.45 | 2026-03-25 18:46:02 |
| TXN-01015766 | Toast | $58.31 | $1.52 | $56.79 | 2026-03-25 18:46:01 |
| TXN-01016304 | Toast | $144.98 | $3.77 | $141.21 | 2026-03-25 18:41:58 |
| TXN-01015831 | Toast | $110.03 | $2.86 | $107.17 | 2026-03-25 18:29:29 |
| TXN-01016853 | Toast | $134.04 | $3.49 | $130.55 | 2026-03-25 18:29:18 |
| TXN-01016614 | Toast | $112.32 | $2.92 | $109.40 | 2026-03-25 18:18:02 |
| TXN-01016262 | Toast | $62.52 | $1.63 | $60.89 | 2026-03-25 18:01:52 |
| TXN-01015876 | Toast | $91.44 | $2.38 | $89.06 | 2026-03-25 17:52:33 |
| TXN-01016965 | Toast | $66.04 | $1.72 | $64.32 | 2026-03-25 17:33:19 |
| TXN-01017491 | Toast | $83.79 | $2.18 | $81.61 | 2026-03-25 17:28:19 |
| TXN-01015986 | Toast | $49.31 | $1.28 | $48.03 | 2026-03-25 17:05:24 |
| TXN-01016064 | Toast | $94.15 | $2.45 | $91.70 | 2026-03-25 17:02:27 |
| TXN-01017083 | Toast | $89.81 | $2.34 | $87.47 | 2026-03-25 16:57:32 |