Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016434 | Toast | $96.38 | $2.51 | $93.87 | 2026-03-16 12:48:20 |
| TXN-01012075 | DoorDash | $60.89 | $18.27 | $42.62 | 2026-03-16 12:47:27 |
| TXN-01015160 | GrubHub | $83.27 | $24.98 | $58.29 | 2026-03-16 12:45:19 |
| TXN-01014005 | UberEats | $116.72 | $35.02 | $81.70 | 2026-03-16 12:42:45 |
| TXN-01016785 | Toast | $128.84 | $3.35 | $125.49 | 2026-03-16 12:42:21 |
| TXN-01014107 | UberEats | $152.44 | $45.73 | $106.71 | 2026-03-16 12:41:28 |
| TXN-01012131 | DoorDash | $113.09 | $33.93 | $79.16 | 2026-03-16 12:37:18 |
| TXN-01014054 | UberEats | $105.94 | $31.78 | $74.16 | 2026-03-16 12:34:59 |
| TXN-01014445 | UberEats | $110.79 | $33.24 | $77.55 | 2026-03-16 12:34:08 |
| TXN-01012493 | UberEats | $82.54 | $24.76 | $57.78 | 2026-03-16 12:33:51 |
| TXN-01012167 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-16 12:33:25 |
| TXN-01010075 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-16 12:29:54 |
| TXN-01010546 | DoorDash | $45.07 | $13.52 | $31.55 | 2026-03-16 12:28:38 |
| TXN-01009452 | DoorDash | $47.42 | $14.23 | $33.19 | 2026-03-16 12:23:51 |
| TXN-01015909 | Toast | $59.18 | $1.54 | $57.64 | 2026-03-16 12:19:34 |
| TXN-01013954 | UberEats | $64.25 | $19.27 | $44.98 | 2026-03-16 12:19:24 |
| TXN-01013368 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-16 12:18:50 |
| TXN-01010819 | DoorDash | $98.50 | $29.55 | $68.95 | 2026-03-16 12:18:23 |
| TXN-01009978 | DoorDash | $156.93 | $47.08 | $109.85 | 2026-03-16 12:14:44 |
| TXN-01017188 | Toast | $115.79 | $3.01 | $112.78 | 2026-03-16 12:14:42 |
| TXN-01015150 | GrubHub | $104.17 | $31.25 | $72.92 | 2026-03-16 12:14:14 |
| TXN-01019474 | Clover | $97.55 | $2.34 | $95.21 | 2026-03-16 12:13:23 |
| TXN-01017430 | Toast | $82.36 | $2.14 | $80.22 | 2026-03-16 12:13:00 |
| TXN-01017146 | Toast | $88.89 | $2.31 | $86.58 | 2026-03-16 12:12:10 |
| TXN-01011399 | DoorDash | $146.53 | $43.96 | $102.57 | 2026-03-16 12:12:02 |