Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012300 | DoorDash | $85.12 | $25.54 | $59.58 | 2026-03-16 12:06:47 |
| TXN-01014847 | GrubHub | $81.01 | $24.30 | $56.71 | 2026-03-16 12:06:29 |
| TXN-01012031 | DoorDash | $45.99 | $13.80 | $32.19 | 2026-03-16 12:04:52 |
| TXN-01011533 | DoorDash | $73.86 | $22.16 | $51.70 | 2026-03-16 12:03:28 |
| TXN-01018056 | Square | $71.16 | $2.06 | $69.10 | 2026-03-16 12:03:21 |
| TXN-01014871 | GrubHub | $75.69 | $22.71 | $52.98 | 2026-03-16 12:02:23 |
| TXN-01018788 | Square | $121.51 | $3.52 | $117.99 | 2026-03-16 12:00:38 |
| TXN-01012631 | UberEats | $77.78 | $23.33 | $54.45 | 2026-03-16 11:59:42 |
| TXN-01017278 | Toast | $113.85 | $2.96 | $110.89 | 2026-03-16 11:58:13 |
| TXN-01018742 | Square | $111.10 | $3.22 | $107.88 | 2026-03-16 11:51:22 |
| TXN-01014216 | UberEats | $46.95 | $14.09 | $32.86 | 2026-03-16 11:50:28 |
| TXN-01015483 | GrubHub | $134.35 | $40.30 | $94.05 | 2026-03-16 11:49:01 |
| TXN-01012969 | UberEats | $126.07 | $37.82 | $88.25 | 2026-03-16 11:46:18 |
| TXN-01010455 | DoorDash | $85.56 | $25.67 | $59.89 | 2026-03-16 11:41:01 |
| TXN-01017876 | Square | $81.81 | $2.37 | $79.44 | 2026-03-16 11:38:17 |
| TXN-01012282 | DoorDash | $134.52 | $40.36 | $94.16 | 2026-03-16 11:37:18 |
| TXN-01012651 | UberEats | $124.12 | $37.24 | $86.88 | 2026-03-16 11:37:13 |
| TXN-01010676 | DoorDash | $87.77 | $26.33 | $61.44 | 2026-03-16 11:36:42 |
| TXN-01016818 | Toast | $91.30 | $2.37 | $88.93 | 2026-03-16 11:31:57 |
| TXN-01012551 | UberEats | $85.32 | $25.60 | $59.72 | 2026-03-16 11:31:14 |
| TXN-01013324 | UberEats | $131.46 | $39.44 | $92.02 | 2026-03-16 11:29:41 |
| TXN-01015401 | GrubHub | $88.12 | $26.44 | $61.68 | 2026-03-16 11:28:09 |
| TXN-01013805 | UberEats | $148.71 | $44.61 | $104.10 | 2026-03-16 11:27:20 |
| TXN-01014227 | UberEats | $62.06 | $18.62 | $43.44 | 2026-03-16 11:21:08 |
| TXN-01016043 | Toast | $95.48 | $2.48 | $93.00 | 2026-03-16 11:21:00 |