Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012433 | UberEats | $102.64 | $30.79 | $71.85 | 2026-03-16 11:19:59 |
| TXN-01018066 | Square | $126.27 | $3.66 | $122.61 | 2026-03-16 11:18:32 |
| TXN-01015429 | GrubHub | $51.47 | $15.44 | $36.03 | 2026-03-16 11:13:35 |
| TXN-01014603 | UberEats | $74.20 | $22.26 | $51.94 | 2026-03-16 11:11:42 |
| TXN-01019944 | Clover | $103.19 | $2.48 | $100.71 | 2026-03-16 11:07:33 |
| TXN-01015827 | Toast | $114.85 | $2.99 | $111.86 | 2026-03-16 11:06:09 |
| TXN-01016069 | Toast | $105.08 | $2.73 | $102.35 | 2026-03-16 11:05:06 |
| TXN-01019490 | Clover | $105.97 | $2.54 | $103.43 | 2026-03-16 11:01:24 |
| TXN-01012789 | UberEats | $118.84 | $35.65 | $83.19 | 2026-03-16 10:54:45 |
| TXN-01015427 | GrubHub | $55.81 | $16.74 | $39.07 | 2026-03-16 10:53:08 |
| TXN-01014183 | UberEats | $141.67 | $42.50 | $99.17 | 2026-03-16 10:50:21 |
| TXN-01013501 | UberEats | $53.96 | $16.19 | $37.77 | 2026-03-16 10:31:32 |
| TXN-01019053 | Square | $117.97 | $3.42 | $114.55 | 2026-03-16 10:25:24 |
| TXN-01015006 | GrubHub | $150.38 | $45.11 | $105.27 | 2026-03-16 10:24:31 |
| TXN-01009589 | DoorDash | $44.38 | $13.31 | $31.07 | 2026-03-16 10:23:10 |
| TXN-01014231 | UberEats | $68.58 | $20.57 | $48.01 | 2026-03-16 10:22:29 |
| TXN-01017744 | Square | $88.32 | $2.56 | $85.76 | 2026-03-16 10:06:18 |
| TXN-01014547 | UberEats | $133.23 | $39.97 | $93.26 | 2026-03-16 10:05:05 |
| TXN-01012036 | DoorDash | $50.25 | $15.07 | $35.18 | 2026-03-16 10:04:03 |
| TXN-01017654 | Toast | $47.75 | $1.24 | $46.51 | 2026-03-16 10:03:19 |
| TXN-01012903 | UberEats | $116.13 | $34.84 | $81.29 | 2026-03-16 09:59:55 |
| TXN-01012842 | UberEats | $75.63 | $22.69 | $52.94 | 2026-03-16 09:56:58 |
| TXN-01009436 | DoorDash | $124.76 | $37.43 | $87.33 | 2026-03-16 09:52:39 |
| TXN-01014889 | GrubHub | $57.62 | $17.29 | $40.33 | 2026-03-16 09:37:15 |
| TXN-01013620 | UberEats | $48.85 | $14.65 | $34.20 | 2026-03-16 09:36:55 |