Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015402 | GrubHub | $100.37 | $30.11 | $70.26 | 2026-03-16 09:36:53 |
| TXN-01009750 | DoorDash | $136.78 | $41.03 | $95.75 | 2026-03-16 09:32:39 |
| TXN-01015714 | GrubHub | $67.46 | $20.24 | $47.22 | 2026-03-16 09:23:45 |
| TXN-01012453 | UberEats | $123.68 | $37.10 | $86.58 | 2026-03-16 09:23:21 |
| TXN-01017945 | Square | $130.56 | $3.79 | $126.77 | 2026-03-16 09:15:50 |
| TXN-01018458 | Square | $50.81 | $1.47 | $49.34 | 2026-03-16 09:12:16 |
| TXN-01012995 | UberEats | $147.05 | $44.12 | $102.93 | 2026-03-16 09:05:29 |
| TXN-01017637 | Toast | $102.50 | $2.67 | $99.83 | 2026-03-16 09:03:32 |
| TXN-01009535 | DoorDash | $103.57 | $31.07 | $72.50 | 2026-03-16 09:00:03 |
| TXN-01014351 | UberEats | $120.04 | $36.01 | $84.03 | 2026-03-16 08:56:37 |
| TXN-01017502 | Toast | $125.12 | $3.25 | $121.87 | 2026-03-16 08:54:08 |
| TXN-01012211 | DoorDash | $121.77 | $36.53 | $85.24 | 2026-03-16 08:49:19 |
| TXN-01013173 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-16 08:48:53 |
| TXN-01016443 | Toast | $67.08 | $1.74 | $65.34 | 2026-03-16 08:46:49 |
| TXN-01017069 | Toast | $106.29 | $2.76 | $103.53 | 2026-03-16 08:42:00 |
| TXN-01015334 | GrubHub | $128.24 | $38.47 | $89.77 | 2026-03-16 08:36:45 |
| TXN-01010017 | DoorDash | $106.99 | $32.10 | $74.89 | 2026-03-16 08:13:18 |
| TXN-01009570 | DoorDash | $60.29 | $18.09 | $42.20 | 2026-03-16 08:08:51 |
| TXN-01013631 | UberEats | $77.19 | $23.16 | $54.03 | 2026-03-16 08:05:29 |
| TXN-01010623 | DoorDash | $99.79 | $29.94 | $69.85 | 2026-03-16 07:50:11 |
| TXN-01017566 | Toast | $91.52 | $2.38 | $89.14 | 2026-03-16 07:19:34 |
| TXN-01010354 | DoorDash | $132.04 | $39.61 | $92.43 | 2026-03-16 07:10:27 |
| TXN-01018807 | Square | $138.54 | $4.02 | $134.52 | 2026-03-15 23:14:35 |
| TXN-01013669 | UberEats | $80.21 | $24.06 | $56.15 | 2026-03-15 23:14:22 |
| TXN-01012465 | UberEats | $50.06 | $15.02 | $35.04 | 2026-03-15 23:07:47 |