Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019561 | Clover | $138.29 | $3.32 | $134.97 | 2026-03-15 22:55:15 |
| TXN-01010902 | DoorDash | $134.15 | $40.24 | $93.91 | 2026-03-15 22:48:02 |
| TXN-01012873 | UberEats | $46.58 | $13.97 | $32.61 | 2026-03-15 22:30:59 |
| TXN-01010845 | DoorDash | $134.09 | $40.23 | $93.86 | 2026-03-15 22:24:32 |
| TXN-01015790 | Toast | $78.34 | $2.04 | $76.30 | 2026-03-15 22:13:02 |
| TXN-01019404 | Clover | $105.12 | $2.52 | $102.60 | 2026-03-15 22:12:54 |
| TXN-01017158 | Toast | $41.90 | $1.09 | $40.81 | 2026-03-15 22:05:24 |
| TXN-01016343 | Toast | $121.82 | $3.17 | $118.65 | 2026-03-15 22:04:39 |
| TXN-01018986 | Square | $52.19 | $1.51 | $50.68 | 2026-03-15 21:50:06 |
| TXN-01019264 | Clover | $101.90 | $2.45 | $99.45 | 2026-03-15 21:46:27 |
| TXN-01014210 | UberEats | $60.99 | $18.30 | $42.69 | 2026-03-15 21:45:20 |
| TXN-01018138 | Square | $45.60 | $1.32 | $44.28 | 2026-03-15 21:42:58 |
| TXN-01016383 | Toast | $109.50 | $2.85 | $106.65 | 2026-03-15 21:41:46 |
| TXN-01015228 | GrubHub | $89.34 | $26.80 | $62.54 | 2026-03-15 21:41:05 |
| TXN-01011502 | DoorDash | $66.05 | $19.81 | $46.24 | 2026-03-15 21:33:28 |
| TXN-01009946 | DoorDash | $155.74 | $46.72 | $109.02 | 2026-03-15 21:30:58 |
| TXN-01020028 | Clover | $50.59 | $1.21 | $49.38 | 2026-03-15 21:28:45 |
| TXN-01016959 | Toast | $119.46 | $3.11 | $116.35 | 2026-03-15 21:26:40 |
| TXN-01017843 | Square | $142.63 | $4.14 | $138.49 | 2026-03-15 21:24:01 |
| TXN-01017327 | Toast | $118.01 | $3.07 | $114.94 | 2026-03-15 21:20:10 |
| TXN-01018320 | Square | $117.47 | $3.41 | $114.06 | 2026-03-15 21:19:08 |
| TXN-01010204 | DoorDash | $132.03 | $39.61 | $92.42 | 2026-03-15 21:14:19 |
| TXN-01017794 | Square | $63.85 | $1.85 | $62.00 | 2026-03-15 21:13:24 |
| TXN-01018022 | Square | $117.56 | $3.41 | $114.15 | 2026-03-15 21:10:52 |
| TXN-01014832 | GrubHub | $110.48 | $33.14 | $77.34 | 2026-03-15 21:05:49 |