Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013374 | UberEats | $151.89 | $45.57 | $106.32 | 2026-03-15 21:00:09 |
| TXN-01016381 | Toast | $110.79 | $2.88 | $107.91 | 2026-03-15 20:56:09 |
| TXN-01019203 | Clover | $105.66 | $2.54 | $103.12 | 2026-03-15 20:54:59 |
| TXN-01018431 | Square | $107.28 | $3.11 | $104.17 | 2026-03-15 20:54:16 |
| TXN-01015098 | GrubHub | $66.59 | $19.98 | $46.61 | 2026-03-15 20:47:29 |
| TXN-01018334 | Square | $76.66 | $2.22 | $74.44 | 2026-03-15 20:46:53 |
| TXN-01019475 | Clover | $116.80 | $2.80 | $114.00 | 2026-03-15 20:46:48 |
| TXN-01013707 | UberEats | $59.79 | $17.94 | $41.85 | 2026-03-15 20:40:52 |
| TXN-01019331 | Clover | $57.97 | $1.39 | $56.58 | 2026-03-15 20:40:31 |
| TXN-01009345 | DoorDash | $124.23 | $37.27 | $86.96 | 2026-03-15 20:34:15 |
| TXN-01013509 | UberEats | $105.66 | $31.70 | $73.96 | 2026-03-15 20:33:56 |
| TXN-01012845 | UberEats | $69.55 | $20.86 | $48.69 | 2026-03-15 20:33:07 |
| TXN-01016769 | Toast | $58.32 | $1.52 | $56.80 | 2026-03-15 20:31:10 |
| TXN-01014624 | UberEats | $95.80 | $28.74 | $67.06 | 2026-03-15 20:28:09 |
| TXN-01018468 | Square | $117.26 | $3.40 | $113.86 | 2026-03-15 20:22:24 |
| TXN-01010101 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-15 20:20:39 |
| TXN-01012092 | DoorDash | $104.92 | $31.48 | $73.44 | 2026-03-15 20:13:13 |
| TXN-01019313 | Clover | $105.49 | $2.53 | $102.96 | 2026-03-15 20:12:09 |
| TXN-01015450 | GrubHub | $60.31 | $18.09 | $42.22 | 2026-03-15 20:08:44 |
| TXN-01013420 | UberEats | $133.87 | $40.16 | $93.71 | 2026-03-15 20:03:26 |
| TXN-01018879 | Square | $58.73 | $1.70 | $57.03 | 2026-03-15 20:03:06 |
| TXN-01015066 | GrubHub | $128.41 | $38.52 | $89.89 | 2026-03-15 19:59:59 |
| TXN-01017913 | Square | $99.66 | $2.89 | $96.77 | 2026-03-15 19:56:48 |
| TXN-01017138 | Toast | $94.23 | $2.45 | $91.78 | 2026-03-15 19:55:44 |
| TXN-01019594 | Clover | $102.05 | $2.45 | $99.60 | 2026-03-15 19:55:28 |