Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012060 | DoorDash | $114.70 | $34.41 | $80.29 | 2026-03-15 19:53:55 |
| TXN-01011348 | DoorDash | $152.86 | $45.86 | $107.00 | 2026-03-15 19:53:36 |
| TXN-01014466 | UberEats | $64.21 | $19.26 | $44.95 | 2026-03-15 19:53:07 |
| TXN-01018664 | Square | $113.58 | $3.29 | $110.29 | 2026-03-15 19:50:07 |
| TXN-01015636 | GrubHub | $59.84 | $17.95 | $41.89 | 2026-03-15 19:45:44 |
| TXN-01014752 | GrubHub | $58.38 | $17.51 | $40.87 | 2026-03-15 19:45:25 |
| TXN-01019633 | Clover | $39.02 | $0.94 | $38.08 | 2026-03-15 19:44:44 |
| TXN-01010694 | DoorDash | $91.18 | $27.35 | $63.83 | 2026-03-15 19:44:17 |
| TXN-01018785 | Square | $116.26 | $3.37 | $112.89 | 2026-03-15 19:37:38 |
| TXN-01015319 | GrubHub | $154.11 | $46.23 | $107.88 | 2026-03-15 19:36:03 |
| TXN-01016453 | Toast | $43.78 | $1.14 | $42.64 | 2026-03-15 19:34:54 |
| TXN-01009565 | DoorDash | $86.72 | $26.02 | $60.70 | 2026-03-15 19:34:39 |
| TXN-01009646 | DoorDash | $61.21 | $18.36 | $42.85 | 2026-03-15 19:34:00 |
| TXN-01018105 | Square | $75.86 | $2.20 | $73.66 | 2026-03-15 19:33:14 |
| TXN-01011469 | DoorDash | $77.48 | $23.24 | $54.24 | 2026-03-15 19:32:52 |
| TXN-01015930 | Toast | $89.00 | $2.31 | $86.69 | 2026-03-15 19:32:10 |
| TXN-01013071 | UberEats | $56.79 | $17.04 | $39.75 | 2026-03-15 19:29:40 |
| TXN-01011574 | DoorDash | $71.67 | $21.50 | $50.17 | 2026-03-15 19:27:53 |
| TXN-01009820 | DoorDash | $88.65 | $26.60 | $62.05 | 2026-03-15 19:27:11 |
| TXN-01011243 | DoorDash | $90.05 | $27.01 | $63.04 | 2026-03-15 19:26:32 |
| TXN-01019627 | Clover | $135.32 | $3.25 | $132.07 | 2026-03-15 19:24:07 |
| TXN-01013987 | UberEats | $51.74 | $15.52 | $36.22 | 2026-03-15 19:23:51 |
| TXN-01010759 | DoorDash | $115.53 | $34.66 | $80.87 | 2026-03-15 19:20:01 |
| TXN-01011564 | DoorDash | $45.87 | $13.76 | $32.11 | 2026-03-15 19:20:01 |
| TXN-01014131 | UberEats | $134.06 | $40.22 | $93.84 | 2026-03-15 19:14:36 |