Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011605 | DoorDash | $61.71 | $18.51 | $43.20 | 2026-03-15 19:14:07 |
| TXN-01017959 | Square | $118.48 | $3.44 | $115.04 | 2026-03-15 19:11:02 |
| TXN-01009389 | DoorDash | $93.76 | $28.13 | $65.63 | 2026-03-15 19:10:10 |
| TXN-01009744 | DoorDash | $57.27 | $17.18 | $40.09 | 2026-03-15 19:06:04 |
| TXN-01015114 | GrubHub | $94.63 | $28.39 | $66.24 | 2026-03-15 19:05:39 |
| TXN-01011249 | DoorDash | $108.44 | $32.53 | $75.91 | 2026-03-15 19:04:45 |
| TXN-01019395 | Clover | $92.41 | $2.22 | $90.19 | 2026-03-15 19:00:39 |
| TXN-01019623 | Clover | $72.90 | $1.75 | $71.15 | 2026-03-15 19:00:00 |
| TXN-01016546 | Toast | $123.39 | $3.21 | $120.18 | 2026-03-15 18:55:06 |
| TXN-01011690 | DoorDash | $157.40 | $47.22 | $110.18 | 2026-03-15 18:55:01 |
| TXN-01017296 | Toast | $60.33 | $1.57 | $58.76 | 2026-03-15 18:54:55 |
| TXN-01012980 | UberEats | $113.46 | $34.04 | $79.42 | 2026-03-15 18:54:10 |
| TXN-01016483 | Toast | $130.47 | $3.39 | $127.08 | 2026-03-15 18:49:30 |
| TXN-01013326 | UberEats | $99.09 | $29.73 | $69.36 | 2026-03-15 18:48:50 |
| TXN-01017246 | Toast | $46.75 | $1.22 | $45.53 | 2026-03-15 18:48:00 |
| TXN-01012819 | UberEats | $123.92 | $37.18 | $86.74 | 2026-03-15 18:47:30 |
| TXN-01011613 | DoorDash | $142.03 | $42.61 | $99.42 | 2026-03-15 18:40:46 |
| TXN-01013327 | UberEats | $135.06 | $40.52 | $94.54 | 2026-03-15 18:39:49 |
| TXN-01018598 | Square | $116.47 | $3.38 | $113.09 | 2026-03-15 18:38:57 |
| TXN-01011956 | DoorDash | $70.72 | $21.22 | $49.50 | 2026-03-15 18:38:20 |
| TXN-01017361 | Toast | $101.32 | $2.63 | $98.69 | 2026-03-15 18:37:37 |
| TXN-01009496 | DoorDash | $100.25 | $30.07 | $70.18 | 2026-03-15 18:34:58 |
| TXN-01009473 | DoorDash | $148.39 | $44.52 | $103.87 | 2026-03-15 18:34:40 |
| TXN-01017351 | Toast | $88.81 | $2.31 | $86.50 | 2026-03-15 18:32:55 |
| TXN-01014320 | UberEats | $140.51 | $42.15 | $98.36 | 2026-03-15 18:28:22 |