Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016679 | Toast | $116.84 | $3.04 | $113.80 | 2026-03-15 18:26:47 |
| TXN-01011092 | DoorDash | $142.56 | $42.77 | $99.79 | 2026-03-15 18:26:33 |
| TXN-01017168 | Toast | $38.43 | $1.00 | $37.43 | 2026-03-15 18:25:28 |
| TXN-01011526 | DoorDash | $154.40 | $46.32 | $108.08 | 2026-03-15 18:24:31 |
| TXN-01018691 | Square | $55.62 | $1.61 | $54.01 | 2026-03-15 18:23:39 |
| TXN-01014211 | UberEats | $109.13 | $32.74 | $76.39 | 2026-03-15 18:23:13 |
| TXN-01016762 | Toast | $70.74 | $1.84 | $68.90 | 2026-03-15 18:20:51 |
| TXN-01018503 | Square | $99.88 | $2.90 | $96.98 | 2026-03-15 18:18:47 |
| TXN-01016849 | Toast | $55.63 | $1.45 | $54.18 | 2026-03-15 18:17:49 |
| TXN-01009575 | DoorDash | $108.84 | $32.65 | $76.19 | 2026-03-15 18:16:42 |
| TXN-01020025 | Clover | $134.36 | $3.22 | $131.14 | 2026-03-15 18:16:13 |
| TXN-01009976 | DoorDash | $44.19 | $13.26 | $30.93 | 2026-03-15 18:11:17 |
| TXN-01017465 | Toast | $107.94 | $2.81 | $105.13 | 2026-03-15 18:09:51 |
| TXN-01013090 | UberEats | $92.01 | $27.60 | $64.41 | 2026-03-15 18:06:05 |
| TXN-01016476 | Toast | $88.98 | $2.31 | $86.67 | 2026-03-15 18:03:14 |
| TXN-01009841 | DoorDash | $46.48 | $13.94 | $32.54 | 2026-03-15 18:01:22 |
| TXN-01018156 | Square | $53.20 | $1.54 | $51.66 | 2026-03-15 17:59:24 |
| TXN-01010350 | DoorDash | $65.97 | $19.79 | $46.18 | 2026-03-15 17:59:20 |
| TXN-01015064 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-15 17:59:04 |
| TXN-01011153 | DoorDash | $113.74 | $34.12 | $79.62 | 2026-03-15 17:58:09 |
| TXN-01010729 | DoorDash | $65.54 | $19.66 | $45.88 | 2026-03-15 17:57:47 |
| TXN-01019197 | Clover | $107.50 | $2.58 | $104.92 | 2026-03-15 17:57:13 |
| TXN-01018980 | Square | $142.89 | $4.14 | $138.75 | 2026-03-15 17:56:24 |
| TXN-01013181 | UberEats | $110.37 | $33.11 | $77.26 | 2026-03-15 17:54:06 |
| TXN-01015695 | GrubHub | $78.88 | $23.66 | $55.22 | 2026-03-15 17:53:36 |