Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019976 | Clover | $93.71 | $2.25 | $91.46 | 2026-03-11 14:04:12 |
| TXN-01019628 | Clover | $96.13 | $2.31 | $93.82 | 2026-03-11 13:37:29 |
| TXN-01019336 | Clover | $38.44 | $0.92 | $37.52 | 2026-03-11 13:01:47 |
| TXN-01019449 | Clover | $75.92 | $1.82 | $74.10 | 2026-03-11 12:49:55 |
| TXN-01019998 | Clover | $100.95 | $2.42 | $98.53 | 2026-03-11 12:30:14 |
| TXN-01019455 | Clover | $67.27 | $1.61 | $65.66 | 2026-03-11 12:13:56 |
| TXN-01019451 | Clover | $40.49 | $0.97 | $39.52 | 2026-03-10 22:54:33 |
| TXN-01019974 | Clover | $62.93 | $1.51 | $61.42 | 2026-03-10 22:54:00 |
| TXN-01019357 | Clover | $127.92 | $3.07 | $124.85 | 2026-03-10 20:57:12 |
| TXN-01019861 | Clover | $59.35 | $1.42 | $57.93 | 2026-03-10 20:41:10 |
| TXN-01019601 | Clover | $109.19 | $2.62 | $106.57 | 2026-03-10 20:07:10 |
| TXN-01019987 | Clover | $138.30 | $3.32 | $134.98 | 2026-03-10 19:34:50 |
| TXN-01019329 | Clover | $129.38 | $3.11 | $126.27 | 2026-03-10 19:14:32 |
| TXN-01019419 | Clover | $67.20 | $1.61 | $65.59 | 2026-03-10 19:11:58 |
| TXN-01019501 | Clover | $41.99 | $1.01 | $40.98 | 2026-03-10 19:04:13 |
| TXN-01019812 | Clover | $85.03 | $2.04 | $82.99 | 2026-03-10 19:01:41 |
| TXN-01019323 | Clover | $117.52 | $2.82 | $114.70 | 2026-03-10 18:40:51 |
| TXN-01019774 | Clover | $48.41 | $1.16 | $47.25 | 2026-03-10 18:39:47 |
| TXN-01019550 | Clover | $129.62 | $3.11 | $126.51 | 2026-03-10 18:01:20 |
| TXN-01019724 | Clover | $70.72 | $1.70 | $69.02 | 2026-03-10 16:22:40 |
| TXN-01019742 | Clover | $140.41 | $3.37 | $137.04 | 2026-03-10 16:09:26 |
| TXN-01019715 | Clover | $76.91 | $1.85 | $75.06 | 2026-03-10 15:42:27 |
| TXN-01019859 | Clover | $71.84 | $1.72 | $70.12 | 2026-03-10 15:27:47 |
| TXN-01019762 | Clover | $89.34 | $2.14 | $87.20 | 2026-03-10 14:48:41 |
| TXN-01019225 | Clover | $65.04 | $1.56 | $63.48 | 2026-03-10 13:53:11 |