Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017295 | Toast | $126.13 | $3.28 | $122.85 | 2026-03-25 16:11:43 |
| TXN-01015804 | Toast | $91.79 | $2.39 | $89.40 | 2026-03-25 15:42:18 |
| TXN-01017163 | Toast | $99.80 | $2.59 | $97.21 | 2026-03-25 15:21:38 |
| TXN-01017524 | Toast | $69.09 | $1.80 | $67.29 | 2026-03-25 15:15:19 |
| TXN-01015765 | Toast | $109.54 | $2.85 | $106.69 | 2026-03-25 15:07:41 |
| TXN-01016177 | Toast | $127.76 | $3.32 | $124.44 | 2026-03-25 14:57:52 |
| TXN-01017347 | Toast | $53.46 | $1.39 | $52.07 | 2026-03-25 14:51:48 |
| TXN-01017427 | Toast | $98.31 | $2.56 | $95.75 | 2026-03-25 14:33:58 |
| TXN-01017449 | Toast | $127.48 | $3.31 | $124.17 | 2026-03-25 14:33:07 |
| TXN-01017236 | Toast | $68.37 | $1.78 | $66.59 | 2026-03-25 14:14:59 |
| TXN-01016391 | Toast | $99.41 | $2.58 | $96.83 | 2026-03-25 14:12:27 |
| TXN-01016578 | Toast | $137.12 | $3.57 | $133.55 | 2026-03-25 13:56:53 |
| TXN-01016339 | Toast | $56.20 | $1.46 | $54.74 | 2026-03-25 13:43:18 |
| TXN-01017311 | Toast | $69.24 | $1.80 | $67.44 | 2026-03-25 13:40:40 |
| TXN-01016235 | Toast | $81.50 | $2.12 | $79.38 | 2026-03-25 13:11:32 |
| TXN-01016856 | Toast | $120.92 | $3.14 | $117.78 | 2026-03-25 12:54:00 |
| TXN-01016273 | Toast | $88.47 | $2.30 | $86.17 | 2026-03-25 12:46:41 |
| TXN-01016436 | Toast | $83.12 | $2.16 | $80.96 | 2026-03-25 12:23:32 |
| TXN-01017020 | Toast | $98.56 | $2.56 | $96.00 | 2026-03-25 12:18:34 |
| TXN-01016103 | Toast | $72.33 | $1.88 | $70.45 | 2026-03-25 12:16:05 |
| TXN-01017149 | Toast | $138.46 | $3.60 | $134.86 | 2026-03-25 12:10:29 |
| TXN-01017330 | Toast | $86.64 | $2.25 | $84.39 | 2026-03-25 12:02:51 |
| TXN-01017106 | Toast | $89.22 | $2.32 | $86.90 | 2026-03-25 11:53:57 |
| TXN-01017255 | Toast | $101.66 | $2.64 | $99.02 | 2026-03-25 11:37:01 |
| TXN-01016144 | Toast | $79.36 | $2.06 | $77.30 | 2026-03-25 11:20:16 |