Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019752 | Clover | $44.70 | $1.07 | $43.63 | 2026-03-15 17:53:20 |
| TXN-01013114 | UberEats | $134.60 | $40.38 | $94.22 | 2026-03-15 17:51:15 |
| TXN-01010968 | DoorDash | $104.57 | $31.37 | $73.20 | 2026-03-15 17:51:12 |
| TXN-01019198 | Clover | $84.58 | $2.03 | $82.55 | 2026-03-15 17:47:47 |
| TXN-01009718 | DoorDash | $131.51 | $39.45 | $92.06 | 2026-03-15 17:46:31 |
| TXN-01010967 | DoorDash | $150.72 | $45.22 | $105.50 | 2026-03-15 17:42:34 |
| TXN-01014899 | GrubHub | $109.70 | $32.91 | $76.79 | 2026-03-15 17:40:15 |
| TXN-01014045 | UberEats | $114.15 | $34.24 | $79.91 | 2026-03-15 17:40:13 |
| TXN-01012441 | UberEats | $70.92 | $21.28 | $49.64 | 2026-03-15 17:40:06 |
| TXN-01013712 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-15 17:39:43 |
| TXN-01016172 | Toast | $113.27 | $2.95 | $110.32 | 2026-03-15 17:38:08 |
| TXN-01017730 | Square | $40.52 | $1.18 | $39.34 | 2026-03-15 17:36:34 |
| TXN-01011643 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-15 17:36:30 |
| TXN-01015093 | GrubHub | $155.87 | $46.76 | $109.11 | 2026-03-15 17:34:08 |
| TXN-01013217 | UberEats | $83.01 | $24.90 | $58.11 | 2026-03-15 17:33:53 |
| TXN-01015497 | GrubHub | $75.72 | $22.72 | $53.00 | 2026-03-15 17:33:43 |
| TXN-01010942 | DoorDash | $122.88 | $36.86 | $86.02 | 2026-03-15 17:33:31 |
| TXN-01011361 | DoorDash | $137.71 | $41.31 | $96.40 | 2026-03-15 17:33:18 |
| TXN-01009859 | DoorDash | $61.30 | $18.39 | $42.91 | 2026-03-15 17:32:18 |
| TXN-01018165 | Square | $45.51 | $1.32 | $44.19 | 2026-03-15 17:31:50 |
| TXN-01014516 | UberEats | $114.77 | $34.43 | $80.34 | 2026-03-15 17:28:30 |
| TXN-01016754 | Toast | $125.75 | $3.27 | $122.48 | 2026-03-15 17:27:00 |
| TXN-01013572 | UberEats | $91.10 | $27.33 | $63.77 | 2026-03-15 17:26:47 |
| TXN-01009353 | DoorDash | $116.33 | $34.90 | $81.43 | 2026-03-15 17:23:09 |
| TXN-01017674 | Toast | $103.79 | $2.70 | $101.09 | 2026-03-15 17:20:46 |