Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009965 | DoorDash | $117.85 | $35.35 | $82.50 | 2026-03-15 17:20:32 |
| TXN-01010505 | DoorDash | $55.77 | $16.73 | $39.04 | 2026-03-15 17:18:41 |
| TXN-01013991 | UberEats | $93.41 | $28.02 | $65.39 | 2026-03-15 17:17:27 |
| TXN-01016169 | Toast | $119.08 | $3.10 | $115.98 | 2026-03-15 17:14:42 |
| TXN-01015646 | GrubHub | $63.41 | $19.02 | $44.39 | 2026-03-15 17:11:39 |
| TXN-01016673 | Toast | $79.75 | $2.07 | $77.68 | 2026-03-15 17:11:17 |
| TXN-01016158 | Toast | $133.82 | $3.48 | $130.34 | 2026-03-15 17:10:57 |
| TXN-01014688 | GrubHub | $116.02 | $34.81 | $81.21 | 2026-03-15 17:09:10 |
| TXN-01018282 | Square | $57.82 | $1.68 | $56.14 | 2026-03-15 17:03:40 |
| TXN-01010976 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-03-15 17:00:41 |
| TXN-01018548 | Square | $90.43 | $2.62 | $87.81 | 2026-03-15 16:59:27 |
| TXN-01012627 | UberEats | $77.86 | $23.36 | $54.50 | 2026-03-15 16:46:57 |
| TXN-01017986 | Square | $100.90 | $2.93 | $97.97 | 2026-03-15 16:37:43 |
| TXN-01014966 | GrubHub | $44.55 | $13.36 | $31.19 | 2026-03-15 16:31:55 |
| TXN-01018209 | Square | $75.81 | $2.20 | $73.61 | 2026-03-15 16:29:14 |
| TXN-01010966 | DoorDash | $73.78 | $22.13 | $51.65 | 2026-03-15 16:28:45 |
| TXN-01010432 | DoorDash | $82.63 | $24.79 | $57.84 | 2026-03-15 16:23:02 |
| TXN-01012226 | DoorDash | $147.76 | $44.33 | $103.43 | 2026-03-15 16:19:17 |
| TXN-01015886 | Toast | $89.19 | $2.32 | $86.87 | 2026-03-15 16:18:15 |
| TXN-01019016 | Square | $99.52 | $2.89 | $96.63 | 2026-03-15 16:11:27 |
| TXN-01019675 | Clover | $95.48 | $2.29 | $93.19 | 2026-03-15 15:55:55 |
| TXN-01010709 | DoorDash | $93.77 | $28.13 | $65.64 | 2026-03-15 15:55:49 |
| TXN-01014037 | UberEats | $123.58 | $37.07 | $86.51 | 2026-03-15 15:49:49 |
| TXN-01015080 | GrubHub | $54.91 | $16.47 | $38.44 | 2026-03-15 15:47:36 |
| TXN-01010598 | DoorDash | $46.66 | $14.00 | $32.66 | 2026-03-15 15:46:07 |