Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014056 | UberEats | $106.43 | $31.93 | $74.50 | 2026-03-15 15:45:57 |
| TXN-01017325 | Toast | $93.88 | $2.44 | $91.44 | 2026-03-15 15:43:16 |
| TXN-01016145 | Toast | $92.64 | $2.41 | $90.23 | 2026-03-15 15:35:47 |
| TXN-01011146 | DoorDash | $90.98 | $27.29 | $63.69 | 2026-03-15 15:34:05 |
| TXN-01010569 | DoorDash | $140.25 | $42.07 | $98.18 | 2026-03-15 15:33:22 |
| TXN-01019685 | Clover | $81.53 | $1.96 | $79.57 | 2026-03-15 15:32:05 |
| TXN-01012221 | DoorDash | $75.26 | $22.58 | $52.68 | 2026-03-15 15:21:57 |
| TXN-01015894 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-15 15:20:44 |
| TXN-01016421 | Toast | $108.22 | $2.81 | $105.41 | 2026-03-15 15:13:44 |
| TXN-01015117 | GrubHub | $61.24 | $18.37 | $42.87 | 2026-03-15 15:08:17 |
| TXN-01011375 | DoorDash | $155.25 | $46.57 | $108.68 | 2026-03-15 15:02:12 |
| TXN-01017865 | Square | $43.02 | $1.25 | $41.77 | 2026-03-15 14:58:52 |
| TXN-01013427 | UberEats | $100.15 | $30.05 | $70.10 | 2026-03-15 14:56:36 |
| TXN-01011120 | DoorDash | $113.63 | $34.09 | $79.54 | 2026-03-15 14:55:29 |
| TXN-01015781 | Toast | $125.90 | $3.27 | $122.63 | 2026-03-15 14:52:54 |
| TXN-01017092 | Toast | $101.70 | $2.64 | $99.06 | 2026-03-15 14:50:32 |
| TXN-01009758 | DoorDash | $79.50 | $23.85 | $55.65 | 2026-03-15 14:48:11 |
| TXN-01016694 | Toast | $47.33 | $1.23 | $46.10 | 2026-03-15 14:47:21 |
| TXN-01019763 | Clover | $99.26 | $2.38 | $96.88 | 2026-03-15 14:46:06 |
| TXN-01018178 | Square | $117.91 | $3.42 | $114.49 | 2026-03-15 14:44:36 |
| TXN-01015681 | GrubHub | $50.55 | $15.16 | $35.39 | 2026-03-15 14:36:49 |
| TXN-01011673 | DoorDash | $136.98 | $41.09 | $95.89 | 2026-03-15 14:29:55 |
| TXN-01012276 | DoorDash | $136.75 | $41.02 | $95.73 | 2026-03-15 14:27:15 |
| TXN-01014000 | UberEats | $47.29 | $14.19 | $33.10 | 2026-03-15 14:26:59 |
| TXN-01018498 | Square | $116.95 | $3.39 | $113.56 | 2026-03-15 14:25:20 |