Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012464 | UberEats | $95.97 | $28.79 | $67.18 | 2026-03-15 14:23:02 |
| TXN-01017823 | Square | $77.44 | $2.25 | $75.19 | 2026-03-15 14:19:04 |
| TXN-01014959 | GrubHub | $65.16 | $19.55 | $45.61 | 2026-03-15 14:15:21 |
| TXN-01011539 | DoorDash | $136.09 | $40.83 | $95.26 | 2026-03-15 14:10:35 |
| TXN-01010331 | DoorDash | $143.99 | $43.20 | $100.79 | 2026-03-15 14:08:28 |
| TXN-01018519 | Square | $105.60 | $3.06 | $102.54 | 2026-03-15 14:03:57 |
| TXN-01016741 | Toast | $81.00 | $2.11 | $78.89 | 2026-03-15 14:03:22 |
| TXN-01015168 | GrubHub | $157.82 | $47.35 | $110.47 | 2026-03-15 13:54:55 |
| TXN-01011806 | DoorDash | $130.14 | $39.04 | $91.10 | 2026-03-15 13:54:33 |
| TXN-01016970 | Toast | $93.59 | $2.43 | $91.16 | 2026-03-15 13:50:53 |
| TXN-01013862 | UberEats | $109.76 | $32.93 | $76.83 | 2026-03-15 13:49:18 |
| TXN-01016746 | Toast | $96.95 | $2.52 | $94.43 | 2026-03-15 13:48:40 |
| TXN-01018492 | Square | $69.84 | $2.03 | $67.81 | 2026-03-15 13:46:38 |
| TXN-01013193 | UberEats | $72.18 | $21.65 | $50.53 | 2026-03-15 13:45:50 |
| TXN-01019884 | Clover | $107.51 | $2.58 | $104.93 | 2026-03-15 13:44:42 |
| TXN-01017639 | Toast | $123.90 | $3.22 | $120.68 | 2026-03-15 13:44:20 |
| TXN-01011316 | DoorDash | $47.16 | $14.15 | $33.01 | 2026-03-15 13:43:21 |
| TXN-01017980 | Square | $114.80 | $3.33 | $111.47 | 2026-03-15 13:41:52 |
| TXN-01016272 | Toast | $95.73 | $2.49 | $93.24 | 2026-03-15 13:40:11 |
| TXN-01011706 | DoorDash | $98.43 | $29.53 | $68.90 | 2026-03-15 13:38:53 |
| TXN-01018461 | Square | $121.32 | $3.52 | $117.80 | 2026-03-15 13:35:54 |
| TXN-01010091 | DoorDash | $133.08 | $39.92 | $93.16 | 2026-03-15 13:32:50 |
| TXN-01009432 | DoorDash | $98.62 | $29.59 | $69.03 | 2026-03-15 13:32:31 |
| TXN-01016085 | Toast | $79.27 | $2.06 | $77.21 | 2026-03-15 13:31:22 |
| TXN-01011036 | DoorDash | $118.79 | $35.64 | $83.15 | 2026-03-15 13:28:34 |