Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011651 | DoorDash | $124.11 | $37.23 | $86.88 | 2026-03-15 13:28:21 |
| TXN-01016766 | Toast | $83.55 | $2.17 | $81.38 | 2026-03-15 13:26:43 |
| TXN-01014402 | UberEats | $59.49 | $17.85 | $41.64 | 2026-03-15 13:23:44 |
| TXN-01019314 | Clover | $142.52 | $3.42 | $139.10 | 2026-03-15 13:21:37 |
| TXN-01017373 | Toast | $130.65 | $3.40 | $127.25 | 2026-03-15 13:18:20 |
| TXN-01011557 | DoorDash | $133.76 | $40.13 | $93.63 | 2026-03-15 13:17:51 |
| TXN-01018477 | Square | $83.23 | $2.41 | $80.82 | 2026-03-15 13:15:09 |
| TXN-01012988 | UberEats | $108.86 | $32.66 | $76.20 | 2026-03-15 13:14:43 |
| TXN-01015391 | GrubHub | $51.45 | $15.44 | $36.01 | 2026-03-15 13:10:57 |
| TXN-01019776 | Clover | $75.18 | $1.80 | $73.38 | 2026-03-15 13:08:55 |
| TXN-01015750 | GrubHub | $91.79 | $27.54 | $64.25 | 2026-03-15 13:07:26 |
| TXN-01015834 | Toast | $113.21 | $2.94 | $110.27 | 2026-03-15 13:06:40 |
| TXN-01012612 | UberEats | $124.10 | $37.23 | $86.87 | 2026-03-15 13:05:08 |
| TXN-01012812 | UberEats | $63.35 | $19.00 | $44.35 | 2026-03-15 13:04:42 |
| TXN-01016911 | Toast | $55.37 | $1.44 | $53.93 | 2026-03-15 13:03:06 |
| TXN-01014628 | UberEats | $77.78 | $23.33 | $54.45 | 2026-03-15 13:02:56 |
| TXN-01018195 | Square | $135.77 | $3.94 | $131.83 | 2026-03-15 13:02:12 |
| TXN-01011194 | DoorDash | $66.54 | $19.96 | $46.58 | 2026-03-15 13:00:26 |
| TXN-01010237 | DoorDash | $51.48 | $15.44 | $36.04 | 2026-03-15 12:59:11 |
| TXN-01017443 | Toast | $132.59 | $3.45 | $129.14 | 2026-03-15 12:57:59 |
| TXN-01017181 | Toast | $116.37 | $3.03 | $113.34 | 2026-03-15 12:56:33 |
| TXN-01010368 | DoorDash | $62.04 | $18.61 | $43.43 | 2026-03-15 12:56:26 |
| TXN-01013967 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-15 12:55:29 |
| TXN-01016912 | Toast | $144.12 | $3.75 | $140.37 | 2026-03-15 12:55:06 |
| TXN-01017694 | Square | $124.94 | $3.62 | $121.32 | 2026-03-15 12:54:10 |