Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009550 | DoorDash | $49.29 | $14.79 | $34.50 | 2026-03-15 12:53:47 |
| TXN-01018034 | Square | $39.00 | $1.13 | $37.87 | 2026-03-15 12:53:18 |
| TXN-01015601 | GrubHub | $140.14 | $42.04 | $98.10 | 2026-03-15 12:51:51 |
| TXN-01017321 | Toast | $88.06 | $2.29 | $85.77 | 2026-03-15 12:51:28 |
| TXN-01011013 | DoorDash | $133.39 | $40.02 | $93.37 | 2026-03-15 12:45:09 |
| TXN-01016763 | Toast | $100.71 | $2.62 | $98.09 | 2026-03-15 12:41:59 |
| TXN-01011808 | DoorDash | $103.39 | $31.02 | $72.37 | 2026-03-15 12:41:13 |
| TXN-01016710 | Toast | $141.12 | $3.67 | $137.45 | 2026-03-15 12:40:48 |
| TXN-01016428 | Toast | $60.82 | $1.58 | $59.24 | 2026-03-15 12:38:41 |
| TXN-01019299 | Clover | $80.15 | $1.92 | $78.23 | 2026-03-15 12:37:46 |
| TXN-01017370 | Toast | $62.84 | $1.63 | $61.21 | 2026-03-15 12:37:41 |
| TXN-01014814 | GrubHub | $45.98 | $13.79 | $32.19 | 2026-03-15 12:35:58 |
| TXN-01012169 | DoorDash | $82.00 | $24.60 | $57.40 | 2026-03-15 12:35:45 |
| TXN-01013900 | UberEats | $95.63 | $28.69 | $66.94 | 2026-03-15 12:34:43 |
| TXN-01013861 | UberEats | $99.46 | $29.84 | $69.62 | 2026-03-15 12:32:42 |
| TXN-01015390 | GrubHub | $65.70 | $19.71 | $45.99 | 2026-03-15 12:31:33 |
| TXN-01011845 | DoorDash | $139.76 | $41.93 | $97.83 | 2026-03-15 12:29:19 |
| TXN-01015409 | GrubHub | $52.45 | $15.73 | $36.72 | 2026-03-15 12:29:01 |
| TXN-01016511 | Toast | $45.93 | $1.19 | $44.74 | 2026-03-15 12:28:32 |
| TXN-01017486 | Toast | $131.71 | $3.42 | $128.29 | 2026-03-15 12:27:33 |
| TXN-01014153 | UberEats | $111.53 | $33.46 | $78.07 | 2026-03-15 12:27:23 |
| TXN-01012415 | UberEats | $137.29 | $41.19 | $96.10 | 2026-03-15 12:26:57 |
| TXN-01015048 | GrubHub | $53.02 | $15.91 | $37.11 | 2026-03-15 12:24:02 |
| TXN-01019177 | Square | $130.30 | $3.78 | $126.52 | 2026-03-15 12:23:51 |
| TXN-01019866 | Clover | $98.86 | $2.37 | $96.49 | 2026-03-15 12:21:17 |