Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012254 | DoorDash | $133.71 | $40.11 | $93.60 | 2026-03-15 12:17:08 |
| TXN-01009366 | DoorDash | $79.47 | $23.84 | $55.63 | 2026-03-15 12:13:50 |
| TXN-01011280 | DoorDash | $146.18 | $43.85 | $102.33 | 2026-03-15 12:13:23 |
| TXN-01014489 | UberEats | $62.44 | $18.73 | $43.71 | 2026-03-15 12:12:27 |
| TXN-01015829 | Toast | $101.35 | $2.64 | $98.71 | 2026-03-15 12:11:01 |
| TXN-01010670 | DoorDash | $48.94 | $14.68 | $34.26 | 2026-03-15 12:09:22 |
| TXN-01017784 | Square | $106.05 | $3.08 | $102.97 | 2026-03-15 12:06:09 |
| TXN-01014791 | GrubHub | $127.73 | $38.32 | $89.41 | 2026-03-15 12:05:16 |
| TXN-01010313 | DoorDash | $104.38 | $31.31 | $73.07 | 2026-03-15 12:04:50 |
| TXN-01018895 | Square | $133.64 | $3.88 | $129.76 | 2026-03-15 12:04:39 |
| TXN-01010592 | DoorDash | $137.13 | $41.14 | $95.99 | 2026-03-15 12:02:28 |
| TXN-01014642 | UberEats | $94.77 | $28.43 | $66.34 | 2026-03-15 11:59:45 |
| TXN-01015149 | GrubHub | $58.39 | $17.52 | $40.87 | 2026-03-15 11:55:47 |
| TXN-01009655 | DoorDash | $52.23 | $15.67 | $36.56 | 2026-03-15 11:54:20 |
| TXN-01018455 | Square | $110.12 | $3.19 | $106.93 | 2026-03-15 11:53:33 |
| TXN-01018560 | Square | $90.22 | $2.62 | $87.60 | 2026-03-15 11:53:10 |
| TXN-01012359 | UberEats | $79.36 | $23.81 | $55.55 | 2026-03-15 11:48:45 |
| TXN-01009739 | DoorDash | $66.46 | $19.94 | $46.52 | 2026-03-15 11:48:36 |
| TXN-01017740 | Square | $67.52 | $1.96 | $65.56 | 2026-03-15 11:45:17 |
| TXN-01010905 | DoorDash | $116.81 | $35.04 | $81.77 | 2026-03-15 11:36:24 |
| TXN-01013741 | UberEats | $119.17 | $35.75 | $83.42 | 2026-03-15 11:32:06 |
| TXN-01014496 | UberEats | $80.79 | $24.24 | $56.55 | 2026-03-15 11:25:51 |
| TXN-01010298 | DoorDash | $78.78 | $23.63 | $55.15 | 2026-03-15 11:24:00 |
| TXN-01009405 | DoorDash | $107.06 | $32.12 | $74.94 | 2026-03-15 11:23:06 |
| TXN-01011190 | DoorDash | $157.26 | $47.18 | $110.08 | 2026-03-15 11:15:16 |