Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017530 | Toast | $71.42 | $1.86 | $69.56 | 2026-03-15 11:10:58 |
| TXN-01014262 | UberEats | $135.17 | $40.55 | $94.62 | 2026-03-15 11:10:19 |
| TXN-01017759 | Square | $141.61 | $4.11 | $137.50 | 2026-03-15 11:10:19 |
| TXN-01014587 | UberEats | $147.48 | $44.24 | $103.24 | 2026-03-15 11:09:14 |
| TXN-01018073 | Square | $78.13 | $2.27 | $75.86 | 2026-03-15 11:08:37 |
| TXN-01016420 | Toast | $105.26 | $2.74 | $102.52 | 2026-03-15 11:07:42 |
| TXN-01012108 | DoorDash | $114.33 | $34.30 | $80.03 | 2026-03-15 11:05:28 |
| TXN-01014380 | UberEats | $86.80 | $26.04 | $60.76 | 2026-03-15 11:04:21 |
| TXN-01012554 | UberEats | $159.11 | $47.73 | $111.38 | 2026-03-15 11:03:49 |
| TXN-01014607 | UberEats | $74.83 | $22.45 | $52.38 | 2026-03-15 11:03:48 |
| TXN-01010033 | DoorDash | $43.76 | $13.13 | $30.63 | 2026-03-15 10:53:16 |
| TXN-01009551 | DoorDash | $136.73 | $41.02 | $95.71 | 2026-03-15 10:52:23 |
| TXN-01014301 | UberEats | $57.59 | $17.28 | $40.31 | 2026-03-15 10:50:28 |
| TXN-01013318 | UberEats | $118.31 | $35.49 | $82.82 | 2026-03-15 10:49:36 |
| TXN-01009360 | DoorDash | $141.92 | $42.58 | $99.34 | 2026-03-15 10:49:29 |
| TXN-01013955 | UberEats | $148.84 | $44.65 | $104.19 | 2026-03-15 10:46:33 |
| TXN-01015012 | GrubHub | $103.83 | $31.15 | $72.68 | 2026-03-15 10:46:05 |
| TXN-01010753 | DoorDash | $80.38 | $24.11 | $56.27 | 2026-03-15 10:32:03 |
| TXN-01012592 | UberEats | $77.83 | $23.35 | $54.48 | 2026-03-15 10:28:04 |
| TXN-01010501 | DoorDash | $131.85 | $39.55 | $92.30 | 2026-03-15 10:27:48 |
| TXN-01012479 | UberEats | $93.54 | $28.06 | $65.48 | 2026-03-15 10:17:43 |
| TXN-01015470 | GrubHub | $45.53 | $13.66 | $31.87 | 2026-03-15 10:10:33 |
| TXN-01013918 | UberEats | $56.82 | $17.05 | $39.77 | 2026-03-15 10:04:18 |
| TXN-01013970 | UberEats | $159.10 | $47.73 | $111.37 | 2026-03-15 10:03:52 |
| TXN-01017946 | Square | $129.81 | $3.76 | $126.05 | 2026-03-15 10:01:58 |