Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010249 | DoorDash | $152.49 | $45.75 | $106.74 | 2026-03-15 09:59:30 |
| TXN-01011009 | DoorDash | $62.77 | $18.83 | $43.94 | 2026-03-15 09:55:06 |
| TXN-01020019 | Clover | $80.05 | $1.92 | $78.13 | 2026-03-15 09:52:53 |
| TXN-01012295 | DoorDash | $103.09 | $30.93 | $72.16 | 2026-03-15 09:46:54 |
| TXN-01011512 | DoorDash | $58.88 | $17.66 | $41.22 | 2026-03-15 09:41:13 |
| TXN-01017720 | Square | $136.10 | $3.95 | $132.15 | 2026-03-15 09:37:51 |
| TXN-01013095 | UberEats | $59.22 | $17.77 | $41.45 | 2026-03-15 09:24:42 |
| TXN-01015559 | GrubHub | $124.87 | $37.46 | $87.41 | 2026-03-15 09:18:41 |
| TXN-01011421 | DoorDash | $102.05 | $30.61 | $71.44 | 2026-03-15 09:11:05 |
| TXN-01015504 | GrubHub | $90.47 | $27.14 | $63.33 | 2026-03-15 08:46:01 |
| TXN-01019479 | Clover | $140.10 | $3.36 | $136.74 | 2026-03-15 08:41:51 |
| TXN-01018623 | Square | $108.03 | $3.13 | $104.90 | 2026-03-15 08:40:46 |
| TXN-01015461 | GrubHub | $129.83 | $38.95 | $90.88 | 2026-03-15 08:39:40 |
| TXN-01018493 | Square | $88.78 | $2.57 | $86.21 | 2026-03-15 08:39:33 |
| TXN-01013650 | UberEats | $70.38 | $21.11 | $49.27 | 2026-03-15 08:12:59 |
| TXN-01014663 | UberEats | $64.01 | $19.20 | $44.81 | 2026-03-15 08:10:41 |
| TXN-01016380 | Toast | $132.30 | $3.44 | $128.86 | 2026-03-15 08:02:19 |
| TXN-01013404 | UberEats | $155.07 | $46.52 | $108.55 | 2026-03-15 07:41:11 |
| TXN-01019496 | Clover | $94.05 | $2.26 | $91.79 | 2026-03-15 07:22:06 |
| TXN-01018666 | Square | $90.80 | $2.63 | $88.17 | 2026-03-15 07:14:22 |
| TXN-01009629 | DoorDash | $72.70 | $21.81 | $50.89 | 2026-03-15 07:07:08 |
| TXN-01010767 | DoorDash | $101.56 | $30.47 | $71.09 | 2026-03-15 07:06:45 |
| TXN-01016677 | Toast | $114.31 | $2.97 | $111.34 | 2026-03-14 23:38:49 |
| TXN-01018765 | Square | $99.52 | $2.89 | $96.63 | 2026-03-14 23:22:10 |
| TXN-01016110 | Toast | $72.38 | $1.88 | $70.50 | 2026-03-14 23:06:09 |