Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018517 | Square | $94.98 | $2.75 | $92.23 | 2026-03-14 22:50:33 |
| TXN-01019802 | Clover | $104.87 | $2.52 | $102.35 | 2026-03-14 22:32:24 |
| TXN-01017362 | Toast | $67.81 | $1.76 | $66.05 | 2026-03-14 22:17:39 |
| TXN-01017214 | Toast | $122.76 | $3.19 | $119.57 | 2026-03-14 22:16:34 |
| TXN-01011614 | DoorDash | $132.12 | $39.64 | $92.48 | 2026-03-14 21:47:39 |
| TXN-01015418 | GrubHub | $103.12 | $30.94 | $72.18 | 2026-03-14 21:45:18 |
| TXN-01018585 | Square | $103.47 | $3.00 | $100.47 | 2026-03-14 21:39:53 |
| TXN-01010206 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-03-14 21:36:57 |
| TXN-01010712 | DoorDash | $56.63 | $16.99 | $39.64 | 2026-03-14 21:27:37 |
| TXN-01017544 | Toast | $116.42 | $3.03 | $113.39 | 2026-03-14 21:27:05 |
| TXN-01009723 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-14 21:22:18 |
| TXN-01011877 | DoorDash | $159.36 | $47.81 | $111.55 | 2026-03-14 21:19:49 |
| TXN-01017838 | Square | $88.71 | $2.57 | $86.14 | 2026-03-14 21:15:08 |
| TXN-01015235 | GrubHub | $64.22 | $19.27 | $44.95 | 2026-03-14 21:10:12 |
| TXN-01016981 | Toast | $128.62 | $3.34 | $125.28 | 2026-03-14 21:10:01 |
| TXN-01013339 | UberEats | $47.23 | $14.17 | $33.06 | 2026-03-14 20:59:18 |
| TXN-01012636 | UberEats | $100.00 | $30.00 | $70.00 | 2026-03-14 20:55:19 |
| TXN-01012232 | DoorDash | $95.97 | $28.79 | $67.18 | 2026-03-14 20:53:16 |
| TXN-01012996 | UberEats | $52.69 | $15.81 | $36.88 | 2026-03-14 20:48:15 |
| TXN-01011965 | DoorDash | $58.62 | $17.59 | $41.03 | 2026-03-14 20:46:21 |
| TXN-01018054 | Square | $113.39 | $3.29 | $110.10 | 2026-03-14 20:41:49 |
| TXN-01014205 | UberEats | $56.75 | $17.02 | $39.73 | 2026-03-14 20:41:39 |
| TXN-01011506 | DoorDash | $147.21 | $44.16 | $103.05 | 2026-03-14 20:38:41 |
| TXN-01018782 | Square | $122.45 | $3.55 | $118.90 | 2026-03-14 20:36:47 |
| TXN-01016926 | Toast | $47.92 | $1.25 | $46.67 | 2026-03-14 20:30:03 |