Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019591 | Clover | $91.61 | $2.20 | $89.41 | 2026-03-10 13:47:49 |
| TXN-01019222 | Clover | $142.54 | $3.42 | $139.12 | 2026-03-10 13:01:38 |
| TXN-01019908 | Clover | $120.12 | $2.88 | $117.24 | 2026-03-10 12:54:28 |
| TXN-01020039 | Clover | $137.67 | $3.30 | $134.37 | 2026-03-10 12:54:21 |
| TXN-01019217 | Clover | $91.90 | $2.21 | $89.69 | 2026-03-10 11:41:32 |
| TXN-01019836 | Clover | $52.64 | $1.26 | $51.38 | 2026-03-09 21:21:01 |
| TXN-01019251 | Clover | $71.47 | $1.72 | $69.75 | 2026-03-09 21:18:49 |
| TXN-01019837 | Clover | $55.42 | $1.33 | $54.09 | 2026-03-09 19:53:00 |
| TXN-01019427 | Clover | $111.62 | $2.68 | $108.94 | 2026-03-09 18:33:06 |
| TXN-01019213 | Clover | $67.36 | $1.62 | $65.74 | 2026-03-09 18:01:14 |
| TXN-01019401 | Clover | $65.58 | $1.57 | $64.01 | 2026-03-09 17:51:20 |
| TXN-01019708 | Clover | $59.40 | $1.43 | $57.97 | 2026-03-09 17:38:22 |
| TXN-01019285 | Clover | $77.92 | $1.87 | $76.05 | 2026-03-09 17:06:50 |
| TXN-01019741 | Clover | $41.53 | $1.00 | $40.53 | 2026-03-09 16:56:00 |
| TXN-01019476 | Clover | $49.35 | $1.18 | $48.17 | 2026-03-09 14:53:30 |
| TXN-01019616 | Clover | $116.95 | $2.81 | $114.14 | 2026-03-09 14:32:23 |
| TXN-01019201 | Clover | $55.49 | $1.33 | $54.16 | 2026-03-09 13:58:06 |
| TXN-01019354 | Clover | $126.99 | $3.05 | $123.94 | 2026-03-09 13:28:25 |
| TXN-01019434 | Clover | $52.23 | $1.25 | $50.98 | 2026-03-09 13:07:43 |
| TXN-01019216 | Clover | $84.73 | $2.03 | $82.70 | 2026-03-09 12:53:58 |
| TXN-01019484 | Clover | $138.38 | $3.32 | $135.06 | 2026-03-09 11:35:55 |
| TXN-01019879 | Clover | $74.87 | $1.80 | $73.07 | 2026-03-09 11:35:38 |
| TXN-01019757 | Clover | $126.39 | $3.03 | $123.36 | 2026-03-09 11:21:29 |
| TXN-01019526 | Clover | $56.13 | $1.35 | $54.78 | 2026-03-09 11:16:58 |
| TXN-01019364 | Clover | $76.05 | $1.83 | $74.22 | 2026-03-09 11:11:17 |