Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015098 | GrubHub | $66.59 | $19.98 | $46.61 | 2026-03-15 20:47:29 |
| TXN-01015450 | GrubHub | $60.31 | $18.09 | $42.22 | 2026-03-15 20:08:44 |
| TXN-01015066 | GrubHub | $128.41 | $38.52 | $89.89 | 2026-03-15 19:59:59 |
| TXN-01015636 | GrubHub | $59.84 | $17.95 | $41.89 | 2026-03-15 19:45:44 |
| TXN-01014752 | GrubHub | $58.38 | $17.51 | $40.87 | 2026-03-15 19:45:25 |
| TXN-01015319 | GrubHub | $154.11 | $46.23 | $107.88 | 2026-03-15 19:36:03 |
| TXN-01015114 | GrubHub | $94.63 | $28.39 | $66.24 | 2026-03-15 19:05:39 |
| TXN-01015064 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-15 17:59:04 |
| TXN-01015695 | GrubHub | $78.88 | $23.66 | $55.22 | 2026-03-15 17:53:36 |
| TXN-01014899 | GrubHub | $109.70 | $32.91 | $76.79 | 2026-03-15 17:40:15 |
| TXN-01015093 | GrubHub | $155.87 | $46.76 | $109.11 | 2026-03-15 17:34:08 |
| TXN-01015497 | GrubHub | $75.72 | $22.72 | $53.00 | 2026-03-15 17:33:43 |
| TXN-01015646 | GrubHub | $63.41 | $19.02 | $44.39 | 2026-03-15 17:11:39 |
| TXN-01014688 | GrubHub | $116.02 | $34.81 | $81.21 | 2026-03-15 17:09:10 |
| TXN-01014966 | GrubHub | $44.55 | $13.36 | $31.19 | 2026-03-15 16:31:55 |
| TXN-01015080 | GrubHub | $54.91 | $16.47 | $38.44 | 2026-03-15 15:47:36 |
| TXN-01015117 | GrubHub | $61.24 | $18.37 | $42.87 | 2026-03-15 15:08:17 |
| TXN-01015681 | GrubHub | $50.55 | $15.16 | $35.39 | 2026-03-15 14:36:49 |
| TXN-01014959 | GrubHub | $65.16 | $19.55 | $45.61 | 2026-03-15 14:15:21 |
| TXN-01015168 | GrubHub | $157.82 | $47.35 | $110.47 | 2026-03-15 13:54:55 |
| TXN-01015391 | GrubHub | $51.45 | $15.44 | $36.01 | 2026-03-15 13:10:57 |
| TXN-01015750 | GrubHub | $91.79 | $27.54 | $64.25 | 2026-03-15 13:07:26 |
| TXN-01015601 | GrubHub | $140.14 | $42.04 | $98.10 | 2026-03-15 12:51:51 |
| TXN-01014814 | GrubHub | $45.98 | $13.79 | $32.19 | 2026-03-15 12:35:58 |
| TXN-01015390 | GrubHub | $65.70 | $19.71 | $45.99 | 2026-03-15 12:31:33 |