Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016001 | Toast | $42.73 | $1.11 | $41.62 | 2026-03-25 11:18:46 |
| TXN-01017662 | Toast | $125.21 | $3.26 | $121.95 | 2026-03-25 11:08:10 |
| TXN-01017179 | Toast | $72.84 | $1.89 | $70.95 | 2026-03-25 11:05:09 |
| TXN-01016122 | Toast | $129.93 | $3.38 | $126.55 | 2026-03-25 11:04:06 |
| TXN-01017084 | Toast | $53.94 | $1.40 | $52.54 | 2026-03-25 11:03:05 |
| TXN-01017598 | Toast | $39.52 | $1.03 | $38.49 | 2026-03-25 10:56:27 |
| TXN-01016116 | Toast | $42.93 | $1.12 | $41.81 | 2026-03-25 10:41:30 |
| TXN-01016809 | Toast | $109.18 | $2.84 | $106.34 | 2026-03-25 10:40:43 |
| TXN-01017151 | Toast | $56.62 | $1.47 | $55.15 | 2026-03-25 10:31:07 |
| TXN-01016393 | Toast | $109.70 | $2.85 | $106.85 | 2026-03-25 10:30:35 |
| TXN-01015940 | Toast | $138.33 | $3.60 | $134.73 | 2026-03-25 10:12:27 |
| TXN-01017159 | Toast | $97.45 | $2.53 | $94.92 | 2026-03-25 09:50:35 |
| TXN-01015764 | Toast | $104.96 | $2.73 | $102.23 | 2026-03-25 09:06:41 |
| TXN-01016795 | Toast | $43.30 | $1.13 | $42.17 | 2026-03-25 08:45:29 |
| TXN-01016812 | Toast | $49.51 | $1.29 | $48.22 | 2026-03-25 07:28:16 |
| TXN-01016186 | Toast | $50.77 | $1.32 | $49.45 | 2026-03-24 23:55:19 |
| TXN-01015818 | Toast | $71.26 | $1.85 | $69.41 | 2026-03-24 23:51:25 |
| TXN-01016022 | Toast | $112.13 | $2.92 | $109.21 | 2026-03-24 21:35:45 |
| TXN-01016885 | Toast | $92.32 | $2.40 | $89.92 | 2026-03-24 21:08:21 |
| TXN-01016542 | Toast | $108.68 | $2.83 | $105.85 | 2026-03-24 20:53:53 |
| TXN-01017101 | Toast | $94.26 | $2.45 | $91.81 | 2026-03-24 20:52:15 |
| TXN-01017537 | Toast | $125.02 | $3.25 | $121.77 | 2026-03-24 20:52:02 |
| TXN-01016802 | Toast | $126.41 | $3.29 | $123.12 | 2026-03-24 20:37:56 |
| TXN-01016742 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-24 20:26:12 |
| TXN-01016488 | Toast | $73.49 | $1.91 | $71.58 | 2026-03-24 19:55:09 |