Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009954 | DoorDash | $77.69 | $23.31 | $54.38 | 2026-03-14 20:26:43 |
| TXN-01016805 | Toast | $116.24 | $3.02 | $113.22 | 2026-03-14 20:26:14 |
| TXN-01017028 | Toast | $116.24 | $3.02 | $113.22 | 2026-03-14 20:24:59 |
| TXN-01014827 | GrubHub | $157.79 | $47.34 | $110.45 | 2026-03-14 20:23:58 |
| TXN-01015709 | GrubHub | $158.02 | $47.41 | $110.61 | 2026-03-14 20:20:54 |
| TXN-01019928 | Clover | $71.22 | $1.71 | $69.51 | 2026-03-14 20:19:30 |
| TXN-01013653 | UberEats | $148.05 | $44.41 | $103.64 | 2026-03-14 20:15:04 |
| TXN-01009798 | DoorDash | $69.72 | $20.92 | $48.80 | 2026-03-14 20:10:32 |
| TXN-01018652 | Square | $85.26 | $2.47 | $82.79 | 2026-03-14 20:02:14 |
| TXN-01013060 | UberEats | $118.70 | $35.61 | $83.09 | 2026-03-14 20:01:46 |
| TXN-01015387 | GrubHub | $132.36 | $39.71 | $92.65 | 2026-03-14 19:59:00 |
| TXN-01010647 | DoorDash | $88.55 | $26.56 | $61.99 | 2026-03-14 19:53:52 |
| TXN-01013859 | UberEats | $123.29 | $36.99 | $86.30 | 2026-03-14 19:53:28 |
| TXN-01009735 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-14 19:53:19 |
| TXN-01011930 | DoorDash | $100.25 | $30.07 | $70.18 | 2026-03-14 19:53:12 |
| TXN-01017495 | Toast | $81.38 | $2.12 | $79.26 | 2026-03-14 19:52:31 |
| TXN-01010173 | DoorDash | $110.16 | $33.05 | $77.11 | 2026-03-14 19:52:06 |
| TXN-01018107 | Square | $65.01 | $1.89 | $63.12 | 2026-03-14 19:52:01 |
| TXN-01012317 | DoorDash | $66.45 | $19.93 | $46.52 | 2026-03-14 19:50:01 |
| TXN-01015180 | GrubHub | $86.50 | $25.95 | $60.55 | 2026-03-14 19:49:47 |
| TXN-01011208 | DoorDash | $158.13 | $47.44 | $110.69 | 2026-03-14 19:49:06 |
| TXN-01020021 | Clover | $109.20 | $2.62 | $106.58 | 2026-03-14 19:48:44 |
| TXN-01013441 | UberEats | $79.45 | $23.84 | $55.61 | 2026-03-14 19:47:56 |
| TXN-01017501 | Toast | $131.30 | $3.41 | $127.89 | 2026-03-14 19:46:55 |
| TXN-01013015 | UberEats | $87.57 | $26.27 | $61.30 | 2026-03-14 19:46:37 |