Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010785 | DoorDash | $113.23 | $33.97 | $79.26 | 2026-03-14 19:44:55 |
| TXN-01019502 | Clover | $91.81 | $2.20 | $89.61 | 2026-03-14 19:42:22 |
| TXN-01019351 | Clover | $101.05 | $2.43 | $98.62 | 2026-03-14 19:39:41 |
| TXN-01013810 | UberEats | $132.64 | $39.79 | $92.85 | 2026-03-14 19:36:27 |
| TXN-01009837 | DoorDash | $61.40 | $18.42 | $42.98 | 2026-03-14 19:36:12 |
| TXN-01011985 | DoorDash | $84.51 | $25.35 | $59.16 | 2026-03-14 19:35:52 |
| TXN-01017993 | Square | $47.91 | $1.39 | $46.52 | 2026-03-14 19:35:41 |
| TXN-01012683 | UberEats | $77.39 | $23.22 | $54.17 | 2026-03-14 19:35:08 |
| TXN-01017113 | Toast | $38.11 | $0.99 | $37.12 | 2026-03-14 19:32:04 |
| TXN-01009844 | DoorDash | $69.45 | $20.84 | $48.61 | 2026-03-14 19:31:48 |
| TXN-01013834 | UberEats | $103.49 | $31.05 | $72.44 | 2026-03-14 19:26:56 |
| TXN-01010272 | DoorDash | $53.20 | $15.96 | $37.24 | 2026-03-14 19:26:38 |
| TXN-01009532 | DoorDash | $145.30 | $43.59 | $101.71 | 2026-03-14 19:25:31 |
| TXN-01015413 | GrubHub | $102.05 | $30.61 | $71.44 | 2026-03-14 19:21:07 |
| TXN-01017996 | Square | $141.14 | $4.09 | $137.05 | 2026-03-14 19:19:17 |
| TXN-01019495 | Clover | $40.33 | $0.97 | $39.36 | 2026-03-14 19:18:54 |
| TXN-01018617 | Square | $110.45 | $3.20 | $107.25 | 2026-03-14 19:09:21 |
| TXN-01013889 | UberEats | $157.23 | $47.17 | $110.06 | 2026-03-14 19:09:14 |
| TXN-01015474 | GrubHub | $88.03 | $26.41 | $61.62 | 2026-03-14 19:09:02 |
| TXN-01011552 | DoorDash | $108.75 | $32.62 | $76.13 | 2026-03-14 19:07:15 |
| TXN-01017782 | Square | $99.49 | $2.89 | $96.60 | 2026-03-14 19:06:40 |
| TXN-01016980 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-14 19:02:46 |
| TXN-01019397 | Clover | $138.41 | $3.32 | $135.09 | 2026-03-14 19:01:31 |
| TXN-01018971 | Square | $88.19 | $2.56 | $85.63 | 2026-03-14 19:00:00 |
| TXN-01016418 | Toast | $49.61 | $1.29 | $48.32 | 2026-03-14 18:59:41 |