Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009773 | DoorDash | $83.55 | $25.06 | $58.49 | 2026-03-14 18:54:13 |
| TXN-01016593 | Toast | $123.80 | $3.22 | $120.58 | 2026-03-14 18:52:27 |
| TXN-01018103 | Square | $70.86 | $2.05 | $68.81 | 2026-03-14 18:50:41 |
| TXN-01014383 | UberEats | $97.05 | $29.11 | $67.94 | 2026-03-14 18:49:32 |
| TXN-01017001 | Toast | $66.24 | $1.72 | $64.52 | 2026-03-14 18:48:43 |
| TXN-01010100 | DoorDash | $134.88 | $40.46 | $94.42 | 2026-03-14 18:47:58 |
| TXN-01014951 | GrubHub | $95.66 | $28.70 | $66.96 | 2026-03-14 18:46:52 |
| TXN-01019192 | Clover | $87.98 | $2.11 | $85.87 | 2026-03-14 18:45:51 |
| TXN-01013995 | UberEats | $59.36 | $17.81 | $41.55 | 2026-03-14 18:44:51 |
| TXN-01018603 | Square | $124.76 | $3.62 | $121.14 | 2026-03-14 18:44:42 |
| TXN-01010151 | DoorDash | $135.03 | $40.51 | $94.52 | 2026-03-14 18:42:59 |
| TXN-01016176 | Toast | $39.59 | $1.03 | $38.56 | 2026-03-14 18:41:40 |
| TXN-01017932 | Square | $100.75 | $2.92 | $97.83 | 2026-03-14 18:41:40 |
| TXN-01009464 | DoorDash | $67.36 | $20.21 | $47.15 | 2026-03-14 18:39:39 |
| TXN-01012048 | DoorDash | $54.84 | $16.45 | $38.39 | 2026-03-14 18:39:12 |
| TXN-01010527 | DoorDash | $89.64 | $26.89 | $62.75 | 2026-03-14 18:38:38 |
| TXN-01018659 | Square | $51.81 | $1.50 | $50.31 | 2026-03-14 18:37:21 |
| TXN-01017307 | Toast | $98.23 | $2.55 | $95.68 | 2026-03-14 18:36:01 |
| TXN-01013470 | UberEats | $70.76 | $21.23 | $49.53 | 2026-03-14 18:34:03 |
| TXN-01014242 | UberEats | $46.74 | $14.02 | $32.72 | 2026-03-14 18:28:28 |
| TXN-01018848 | Square | $126.47 | $3.67 | $122.80 | 2026-03-14 18:27:03 |
| TXN-01018975 | Square | $90.16 | $2.61 | $87.55 | 2026-03-14 18:20:14 |
| TXN-01009958 | DoorDash | $94.55 | $28.36 | $66.19 | 2026-03-14 18:20:00 |
| TXN-01014673 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-14 18:19:25 |
| TXN-01017990 | Square | $43.93 | $1.27 | $42.66 | 2026-03-14 18:16:48 |