Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015212 | GrubHub | $144.15 | $43.24 | $100.91 | 2026-03-14 18:14:00 |
| TXN-01014408 | UberEats | $70.10 | $21.03 | $49.07 | 2026-03-14 18:12:47 |
| TXN-01014892 | GrubHub | $84.37 | $25.31 | $59.06 | 2026-03-14 18:12:40 |
| TXN-01014074 | UberEats | $80.96 | $24.29 | $56.67 | 2026-03-14 18:12:07 |
| TXN-01017938 | Square | $63.51 | $1.84 | $61.67 | 2026-03-14 18:11:18 |
| TXN-01012726 | UberEats | $45.31 | $13.59 | $31.72 | 2026-03-14 18:10:06 |
| TXN-01017268 | Toast | $104.75 | $2.72 | $102.03 | 2026-03-14 18:10:04 |
| TXN-01012339 | UberEats | $96.06 | $28.82 | $67.24 | 2026-03-14 18:09:03 |
| TXN-01012566 | UberEats | $96.21 | $28.86 | $67.35 | 2026-03-14 18:07:37 |
| TXN-01016737 | Toast | $135.03 | $3.51 | $131.52 | 2026-03-14 18:07:37 |
| TXN-01019907 | Clover | $38.86 | $0.93 | $37.93 | 2026-03-14 18:06:59 |
| TXN-01013593 | UberEats | $113.96 | $34.19 | $79.77 | 2026-03-14 18:06:36 |
| TXN-01014728 | GrubHub | $111.09 | $33.33 | $77.76 | 2026-03-14 18:03:59 |
| TXN-01018419 | Square | $112.91 | $3.27 | $109.64 | 2026-03-14 18:03:20 |
| TXN-01018452 | Square | $87.88 | $2.55 | $85.33 | 2026-03-14 18:02:30 |
| TXN-01010707 | DoorDash | $158.13 | $47.44 | $110.69 | 2026-03-14 18:02:03 |
| TXN-01012091 | DoorDash | $147.71 | $44.31 | $103.40 | 2026-03-14 18:01:49 |
| TXN-01015030 | GrubHub | $133.71 | $40.11 | $93.60 | 2026-03-14 18:01:35 |
| TXN-01013227 | UberEats | $108.40 | $32.52 | $75.88 | 2026-03-14 17:57:07 |
| TXN-01013117 | UberEats | $84.37 | $25.31 | $59.06 | 2026-03-14 17:55:42 |
| TXN-01017600 | Toast | $111.47 | $2.90 | $108.57 | 2026-03-14 17:53:13 |
| TXN-01014455 | UberEats | $99.15 | $29.75 | $69.40 | 2026-03-14 17:52:38 |
| TXN-01009736 | DoorDash | $45.63 | $13.69 | $31.94 | 2026-03-14 17:52:30 |
| TXN-01017105 | Toast | $66.42 | $1.73 | $64.69 | 2026-03-14 17:51:42 |
| TXN-01011185 | DoorDash | $156.50 | $46.95 | $109.55 | 2026-03-14 17:48:57 |