Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019499 | Clover | $86.92 | $2.09 | $84.83 | 2026-03-14 17:48:42 |
| TXN-01019932 | Clover | $135.52 | $3.25 | $132.27 | 2026-03-14 17:46:35 |
| TXN-01010318 | DoorDash | $73.79 | $22.14 | $51.65 | 2026-03-14 17:45:35 |
| TXN-01013552 | UberEats | $84.98 | $25.49 | $59.49 | 2026-03-14 17:43:50 |
| TXN-01011544 | DoorDash | $47.10 | $14.13 | $32.97 | 2026-03-14 17:43:39 |
| TXN-01009686 | DoorDash | $65.41 | $19.62 | $45.79 | 2026-03-14 17:41:47 |
| TXN-01019787 | Clover | $91.59 | $2.20 | $89.39 | 2026-03-14 17:40:37 |
| TXN-01011639 | DoorDash | $157.29 | $47.19 | $110.10 | 2026-03-14 17:40:25 |
| TXN-01016023 | Toast | $56.06 | $1.46 | $54.60 | 2026-03-14 17:36:58 |
| TXN-01017292 | Toast | $63.79 | $1.66 | $62.13 | 2026-03-14 17:28:52 |
| TXN-01010310 | DoorDash | $119.60 | $35.88 | $83.72 | 2026-03-14 17:25:18 |
| TXN-01014913 | GrubHub | $91.72 | $27.52 | $64.20 | 2026-03-14 17:22:48 |
| TXN-01019153 | Square | $78.26 | $2.27 | $75.99 | 2026-03-14 17:17:33 |
| TXN-01013484 | UberEats | $143.90 | $43.17 | $100.73 | 2026-03-14 17:09:36 |
| TXN-01019341 | Clover | $106.84 | $2.56 | $104.28 | 2026-03-14 17:09:03 |
| TXN-01013557 | UberEats | $146.25 | $43.88 | $102.37 | 2026-03-14 17:08:23 |
| TXN-01014869 | GrubHub | $62.86 | $18.86 | $44.00 | 2026-03-14 17:06:54 |
| TXN-01019949 | Clover | $138.99 | $3.34 | $135.65 | 2026-03-14 17:03:01 |
| TXN-01013041 | UberEats | $101.48 | $30.44 | $71.04 | 2026-03-14 17:02:58 |
| TXN-01012671 | UberEats | $131.37 | $39.41 | $91.96 | 2026-03-14 17:00:11 |
| TXN-01018834 | Square | $38.88 | $1.13 | $37.75 | 2026-03-14 16:51:46 |
| TXN-01011973 | DoorDash | $142.61 | $42.78 | $99.83 | 2026-03-14 16:50:05 |
| TXN-01016429 | Toast | $126.07 | $3.28 | $122.79 | 2026-03-14 16:41:38 |
| TXN-01016732 | Toast | $45.13 | $1.17 | $43.96 | 2026-03-14 16:38:48 |
| TXN-01013178 | UberEats | $88.57 | $26.57 | $62.00 | 2026-03-14 16:35:07 |