Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009694 | DoorDash | $117.10 | $35.13 | $81.97 | 2026-03-14 16:35:06 |
| TXN-01014974 | GrubHub | $99.12 | $29.74 | $69.38 | 2026-03-14 16:23:58 |
| TXN-01018236 | Square | $133.34 | $3.87 | $129.47 | 2026-03-14 16:14:12 |
| TXN-01016401 | Toast | $122.57 | $3.19 | $119.38 | 2026-03-14 16:13:01 |
| TXN-01011229 | DoorDash | $142.00 | $42.60 | $99.40 | 2026-03-14 16:09:39 |
| TXN-01018745 | Square | $61.44 | $1.78 | $59.66 | 2026-03-14 16:09:22 |
| TXN-01018392 | Square | $121.39 | $3.52 | $117.87 | 2026-03-14 16:05:32 |
| TXN-01009778 | DoorDash | $59.16 | $17.75 | $41.41 | 2026-03-14 16:00:52 |
| TXN-01011411 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-14 16:00:19 |
| TXN-01010974 | DoorDash | $149.53 | $44.86 | $104.67 | 2026-03-14 15:59:05 |
| TXN-01012372 | UberEats | $80.04 | $24.01 | $56.03 | 2026-03-14 15:55:46 |
| TXN-01009877 | DoorDash | $100.07 | $30.02 | $70.05 | 2026-03-14 15:49:17 |
| TXN-01015196 | GrubHub | $79.92 | $23.98 | $55.94 | 2026-03-14 15:45:21 |
| TXN-01014053 | UberEats | $107.57 | $32.27 | $75.30 | 2026-03-14 15:42:47 |
| TXN-01017677 | Toast | $120.22 | $3.13 | $117.09 | 2026-03-14 15:40:40 |
| TXN-01018280 | Square | $83.28 | $2.42 | $80.86 | 2026-03-14 15:40:39 |
| TXN-01014423 | UberEats | $112.85 | $33.85 | $79.00 | 2026-03-14 15:40:11 |
| TXN-01009961 | DoorDash | $123.32 | $37.00 | $86.32 | 2026-03-14 15:40:06 |
| TXN-01016905 | Toast | $69.40 | $1.80 | $67.60 | 2026-03-14 15:32:12 |
| TXN-01017736 | Square | $77.29 | $2.24 | $75.05 | 2026-03-14 15:23:04 |
| TXN-01017345 | Toast | $88.98 | $2.31 | $86.67 | 2026-03-14 15:17:10 |
| TXN-01013097 | UberEats | $76.27 | $22.88 | $53.39 | 2026-03-14 15:12:53 |
| TXN-01014885 | GrubHub | $84.84 | $25.45 | $59.39 | 2026-03-14 15:06:17 |
| TXN-01011187 | DoorDash | $148.58 | $44.57 | $104.01 | 2026-03-14 15:00:32 |
| TXN-01010472 | DoorDash | $121.61 | $36.48 | $85.13 | 2026-03-14 14:59:47 |