Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016675 | Toast | $71.30 | $1.85 | $69.45 | 2026-03-14 14:58:11 |
| TXN-01013124 | UberEats | $85.95 | $25.79 | $60.16 | 2026-03-14 14:57:18 |
| TXN-01015960 | Toast | $46.19 | $1.20 | $44.99 | 2026-03-14 14:57:07 |
| TXN-01016560 | Toast | $116.01 | $3.02 | $112.99 | 2026-03-14 14:56:56 |
| TXN-01011386 | DoorDash | $128.11 | $38.43 | $89.68 | 2026-03-14 14:34:02 |
| TXN-01012107 | DoorDash | $145.30 | $43.59 | $101.71 | 2026-03-14 14:33:16 |
| TXN-01015070 | GrubHub | $89.20 | $26.76 | $62.44 | 2026-03-14 14:33:00 |
| TXN-01017723 | Square | $75.66 | $2.19 | $73.47 | 2026-03-14 14:31:15 |
| TXN-01019126 | Square | $134.56 | $3.90 | $130.66 | 2026-03-14 14:27:11 |
| TXN-01014977 | GrubHub | $71.48 | $21.44 | $50.04 | 2026-03-14 14:26:36 |
| TXN-01019415 | Clover | $94.44 | $2.27 | $92.17 | 2026-03-14 14:25:14 |
| TXN-01010375 | DoorDash | $134.88 | $40.46 | $94.42 | 2026-03-14 14:22:40 |
| TXN-01012992 | UberEats | $119.87 | $35.96 | $83.91 | 2026-03-14 14:20:33 |
| TXN-01012263 | DoorDash | $107.80 | $32.34 | $75.46 | 2026-03-14 14:18:10 |
| TXN-01015860 | Toast | $63.71 | $1.66 | $62.05 | 2026-03-14 14:15:24 |
| TXN-01019942 | Clover | $89.61 | $2.15 | $87.46 | 2026-03-14 14:11:01 |
| TXN-01013885 | UberEats | $46.23 | $13.87 | $32.36 | 2026-03-14 14:07:47 |
| TXN-01013396 | UberEats | $138.91 | $41.67 | $97.24 | 2026-03-14 14:07:41 |
| TXN-01016099 | Toast | $140.36 | $3.65 | $136.71 | 2026-03-14 14:04:48 |
| TXN-01016881 | Toast | $43.76 | $1.14 | $42.62 | 2026-03-14 14:03:28 |
| TXN-01010760 | DoorDash | $52.84 | $15.85 | $36.99 | 2026-03-14 13:57:04 |
| TXN-01015536 | GrubHub | $59.63 | $17.89 | $41.74 | 2026-03-14 13:55:14 |
| TXN-01011137 | DoorDash | $131.83 | $39.55 | $92.28 | 2026-03-14 13:54:09 |
| TXN-01012854 | UberEats | $121.03 | $36.31 | $84.72 | 2026-03-14 13:53:36 |
| TXN-01011873 | DoorDash | $152.65 | $45.80 | $106.85 | 2026-03-14 13:53:16 |