Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010241 | DoorDash | $82.64 | $24.79 | $57.85 | 2026-03-14 13:50:12 |
| TXN-01014226 | UberEats | $108.11 | $32.43 | $75.68 | 2026-03-14 13:47:05 |
| TXN-01010157 | DoorDash | $119.20 | $35.76 | $83.44 | 2026-03-14 13:45:59 |
| TXN-01015076 | GrubHub | $130.46 | $39.14 | $91.32 | 2026-03-14 13:45:35 |
| TXN-01018168 | Square | $122.48 | $3.55 | $118.93 | 2026-03-14 13:44:44 |
| TXN-01010365 | DoorDash | $89.01 | $26.70 | $62.31 | 2026-03-14 13:44:42 |
| TXN-01017467 | Toast | $41.04 | $1.07 | $39.97 | 2026-03-14 13:44:14 |
| TXN-01011388 | DoorDash | $76.96 | $23.09 | $53.87 | 2026-03-14 13:43:30 |
| TXN-01019400 | Clover | $76.71 | $1.84 | $74.87 | 2026-03-14 13:42:44 |
| TXN-01019228 | Clover | $121.35 | $2.91 | $118.44 | 2026-03-14 13:39:54 |
| TXN-01015745 | GrubHub | $75.34 | $22.60 | $52.74 | 2026-03-14 13:38:59 |
| TXN-01017711 | Square | $80.69 | $2.34 | $78.35 | 2026-03-14 13:37:41 |
| TXN-01011237 | DoorDash | $52.19 | $15.66 | $36.53 | 2026-03-14 13:35:33 |
| TXN-01017226 | Toast | $39.83 | $1.04 | $38.79 | 2026-03-14 13:35:19 |
| TXN-01019663 | Clover | $115.04 | $2.76 | $112.28 | 2026-03-14 13:34:59 |
| TXN-01015274 | GrubHub | $77.43 | $23.23 | $54.20 | 2026-03-14 13:31:14 |
| TXN-01018632 | Square | $130.83 | $3.79 | $127.04 | 2026-03-14 13:30:45 |
| TXN-01010459 | DoorDash | $110.99 | $33.30 | $77.69 | 2026-03-14 13:28:28 |
| TXN-01009504 | DoorDash | $141.97 | $42.59 | $99.38 | 2026-03-14 13:27:01 |
| TXN-01019588 | Clover | $44.31 | $1.06 | $43.25 | 2026-03-14 13:21:13 |
| TXN-01016854 | Toast | $105.86 | $2.75 | $103.11 | 2026-03-14 13:19:03 |
| TXN-01010355 | DoorDash | $124.04 | $37.21 | $86.83 | 2026-03-14 13:18:09 |
| TXN-01017198 | Toast | $75.87 | $1.97 | $73.90 | 2026-03-14 13:17:42 |
| TXN-01015116 | GrubHub | $153.31 | $45.99 | $107.32 | 2026-03-14 13:17:16 |
| TXN-01014175 | UberEats | $46.42 | $13.93 | $32.49 | 2026-03-14 13:14:32 |