Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018838 | Square | $112.22 | $3.25 | $108.97 | 2026-03-14 13:12:19 |
| TXN-01019072 | Square | $70.52 | $2.05 | $68.47 | 2026-03-14 13:11:33 |
| TXN-01016664 | Toast | $135.28 | $3.52 | $131.76 | 2026-03-14 13:09:44 |
| TXN-01019587 | Clover | $101.12 | $2.43 | $98.69 | 2026-03-14 13:07:03 |
| TXN-01010844 | DoorDash | $144.85 | $43.45 | $101.40 | 2026-03-14 13:03:08 |
| TXN-01014975 | GrubHub | $132.65 | $39.80 | $92.85 | 2026-03-14 13:02:50 |
| TXN-01015796 | Toast | $128.71 | $3.35 | $125.36 | 2026-03-14 12:59:00 |
| TXN-01017332 | Toast | $42.12 | $1.10 | $41.02 | 2026-03-14 12:58:50 |
| TXN-01012899 | UberEats | $91.38 | $27.41 | $63.97 | 2026-03-14 12:58:37 |
| TXN-01014317 | UberEats | $105.74 | $31.72 | $74.02 | 2026-03-14 12:57:12 |
| TXN-01019087 | Square | $130.54 | $3.79 | $126.75 | 2026-03-14 12:53:22 |
| TXN-01014973 | GrubHub | $159.47 | $47.84 | $111.63 | 2026-03-14 12:52:34 |
| TXN-01011567 | DoorDash | $63.32 | $19.00 | $44.32 | 2026-03-14 12:50:57 |
| TXN-01018748 | Square | $45.40 | $1.32 | $44.08 | 2026-03-14 12:49:04 |
| TXN-01013711 | UberEats | $48.99 | $14.70 | $34.29 | 2026-03-14 12:47:35 |
| TXN-01016608 | Toast | $72.37 | $1.88 | $70.49 | 2026-03-14 12:47:10 |
| TXN-01009434 | DoorDash | $145.19 | $43.56 | $101.63 | 2026-03-14 12:46:21 |
| TXN-01017049 | Toast | $136.80 | $3.56 | $133.24 | 2026-03-14 12:44:55 |
| TXN-01010489 | DoorDash | $144.45 | $43.33 | $101.12 | 2026-03-14 12:44:11 |
| TXN-01018000 | Square | $64.01 | $1.86 | $62.15 | 2026-03-14 12:43:33 |
| TXN-01015793 | Toast | $115.70 | $3.01 | $112.69 | 2026-03-14 12:41:24 |
| TXN-01010384 | DoorDash | $105.54 | $31.66 | $73.88 | 2026-03-14 12:41:20 |
| TXN-01012596 | UberEats | $143.91 | $43.17 | $100.74 | 2026-03-14 12:40:40 |
| TXN-01012901 | UberEats | $137.59 | $41.28 | $96.31 | 2026-03-14 12:36:43 |
| TXN-01011496 | DoorDash | $46.18 | $13.85 | $32.33 | 2026-03-14 12:33:34 |